Customer Data Platform Manager

New Delhi
Permanent
Full-time

2 months ago

Job Description – Customer Data Platform ManagerJob PurposeTo lead the strategic implementation and ongoing optimization of the Customer Data Platform (CDP) using Adobe Real-Time CDP. This role is central to enabling personalized digital experiences, enhancing data integrity, and driving impactful cross-channel marketing through unified customer profiles.Key Responsibilities- Implement, configure, and manage Adobe Real-Time CDP- Enforce data governance and privacy protocols (e.g., GDPR compliance)- Develop audience segments and orchestration strategies for personalization- Leverage customer data insights to enhance targeting, segmentation, and remarketing- Measure impact of CDP-led initiatives on business KPIs and digital campaignsMajor Challenges- Data integration across diverse systems (DMS, SVOC, Adobe Suite)- Managing platform complexity and tailoring CDP configurations- Ensuring data hygiene and real-time accuracy of customer profiles- Quantifying the effectiveness of personalized journeys and audience targetingDecision Authority- Defining audience logic and segmentation for marketing initiatives- Managing identity resolution across anonymous/known profiles- Establishing data access and retention policies- Prioritizing data enhancement initiatives to support marketing use casesKey Interactions- Internal Teams- Adobe & CDP technology partners- Data analytics and digital marketing agenciesSkills & ExperienceEducation:- Graduate in Engineering (B.E), MBA or Master’s in Data Analytics, Digital MarketingExperience:- 2–6 years in data management or customer intelligence roles- Hands-on experience with CDP platforms like Adobe Real-Time CDPBehavioral Competencies

Effective Communication & Negotiation
Interpersonal Collaboration
Flexibility & Learnability
Time Management & Prioritization

Technical Competencies

Adobe Journey Optimizer & CDP stack
Data Visualization (Qlik, Power BI)
Working knowledge of SQL, Python, JSON, APIs
Privacy & Consent Management (e.g., GDPR)
Website Audience & Nudge Management
Audience Cohorts & Media/Non-Media Use Case Planning

Maruti Suzuki

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