Business Analyst - D2C Ecommerce
- Gurgaon, Haryana
- Permanent
- Full-time
Business AnalystLocation:
Gurugram (On-site)Experience
Required: 2-3 years in D2C/e-commerce sectorSalary:
NegotiableIndustry:
Fashion/apparel/garmentRole Overview:Were seeking a detail-oriented and data-driven Business
Analyst to join our team. Youll work closely with cross-functional
teams-marketing, supply chain, tech, and operations-to drive insights, optimize
performance, and support strategic decisions.Key
Responsibilities:·
Analyze business data across channels (Shopify,
GA4, Meta, Google Ads, marketplaces, CRM, WhatsApp, Insta, etc.) to identify
trends, gaps, and growth opportunities·
Build dashboards and automated reports for key
metrics, including CAC, LTV, retention, inventory velocity, and marketing ROI·
Collaborate with marketing and product teams to
evaluate the performance of campaigns, cohorts, and product launches·
Drive demand forecasting and support
channel-wise distribution planning using historical data and market signals·
Prepare detailed reports and presentations for
senior leadership, highlighting key insights and recommendations.·
Work with finance and ops on margin analysis,
pricing models, and contribution tracking·
Conduct competitor benchmarking and consumer
behavior analysis to inform brand strategy·
Conduct cost/benefit analysis, feasibility
studies, and risk assessments for proposed solutions.Requirements;·
2-3 years of experience in a Business/Data
Analyst role, preferably in a D2C or e-commerce environment·
Proficient in SQL, Excel/Google Sheets, and data
visualization tools (Looker Studio, Power BI)·
Strong grasp of e-commerce KPIs, retention
metrics, and performance marketing analytics·
Familiarity with tools like Shopify, GA4, Meta
Ads Manager, Google Ads Manager, Search Console, etc.·
Excellent communication and presentation skills·
Knowledge of CRM and marketing automation
platforms (e.g., WebEngage, MoEngage, Freshmarketer)·
Comfortable working in a fast-paced, high-growth
startup environmentMail updated resume with current salary-Email: etalenthire@gmail.comSatish: 88O2749743Website: www.glansolutions.comGoogle search: Glan management Consultancy