Email & Marketing Automation Specialist

Learntastic

India
Permanent
Full-time

6 days ago
Apply easily

Location: Remote Work hours: 5AM - 2PM CSTWe’re looking for a results-driven and detail-oriented Email & Marketing Automation Specialist to support the daily execution and optimization of our multi-brand marketing operations. You’ll be working closely with the Head of Email & Automation to manage high-performing email, SMS, WhatsApp, and push campaigns across brands.If you have 5–6 years of hands-on experience in ESPs, CRM workflows, campaign setup, and automation QA—and want to contribute to a fast-paced, data-driven, and AI-powered marketing team marketing team—this role is for you.Key Responsibilities:Email Marketing Execution

Build, QA, and launch email campaigns in Brevo for different user segments (individual, corporate, admin)

Create email drip flows based on lifecycle triggers (abandonment, quiz behavior, renewals, etc.)

Work on segmentation, personalization, and A/B testing of subject lines and content
Use AI-powered copy and subject line optimization tools to improve engagement rates.

Automation Workflows

Set up and maintain marketing automation workflows using Brevo and Pipedrive

Assist in the setup of SMS/WhatsApp/push notifications and outbound call reminders

Monitor and report on automation performance and troubleshoot sync issues
Implement AI-driven predictive workflows (e.g., send time optimization, churn prediction, product/course recommendations).

CRM Integration & Data QA

Perform weekly audits of data sync between backend → Brevo/Pipedrive

Ensure correct tagging, attributes, and custom event triggers for each user type and brand

Maintain data hygiene across automation flows
Use AI-based anomaly detection tools to spot data sync or performance issues early.

Reporting & Optimization

Track campaign performance using internal dashboards or Looker Studio

Share weekly insights on open rates, CTRs, bounces, unsubscribes, etc.

Make recommendations to improve engagement and delivery
Use AI analytics to uncover hidden trends, segment behavior, and identify high-value user cohorts.

Team & Cross-Functional Coordination

Collaborate with content writers, developers, and QA team for smooth campaign execution

Maintain checklists, SOPs, and documentation for recurring tasks

Coordinate with Sales & Support for lead flow follow-ups and campaign timing

What You’ll Need:Experience & Skills

5–6 years of hands-on experience in email marketing and automation

Strong experience with Brevo, Pipedrive, and tools like Make.com, Twilio
Ability to build automation flows, manage segmentation, and run cross-channel campaigns

Eye for detail in QA, testing, and data mapping

Soft Skills

Highly organized with strong follow-through and time management

Comfortable taking ownership and being proactive in campaign execution

Analytical mindset with an ability to translate numbers into actions

Excellent written English and communication skills

Bonus If You Have:

Experience working in healthcare/ed-tech or certification-based platforms

Familiarity with GDPR, CAN-SPAM, and compliance best practices

Experience working in a remote, fast-paced marketing team

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