Feeding Trends - Social Media Advertising Specialist (1-3 yrs) Lucknow (Online/Digital Marketing)
Feeding Trends
Lucknow, Uttar Pradesh
Permanent
Full-time
1 month ago
Job Description of Ads SpecialistA Meta Ads Specialist plans, executes, and optimizes paid campaigns across Google (Search, Display, YouTube) and Meta (Facebook, Instagram) platforms to drive conversions, leads, and ROI. Key responsibilities include audience targeting, keyword research, A/B testing ad creatives, budget management, and reporting on performance metrics.Key Responsibilities- Campaign Management: End-to-end creation, setup, and management of Google and Meta Ads campaigns.- Targeting & Strategy: Develop audience segmentation, audience targeting, and keyword strategies.- Optimization: Analyze, test, and optimize campaign performance to maximize ROI.- Creative Development: Write compelling ad copy and collaborate with design teams for ad visuals.- Analysis & Reporting: Monitor key performance metrics and create performance reports to provide insights.- Budgeting: Manage daily/monthly budgets and bid strategies.- Technical Implementation: Set up conversion tracking, Meta Pixels, and Google Analytics.Preferred Qualifications- Must have Graduate Degree in Marketing, Advertising, or a related field- 1-3 years of experience managing paid campaigns.- Proficiency in Google Ads, Meta Ads Manager, and Google Analytics.- Strong analytical skills for data analysis and reporting.Positions DetailsOpening Positions-1Location-Lucknow (ref:updazz.com)