Regional Marketing Manager

Bangalore, Karnataka
Rs. 3,00,000-5,00,000 per year
Permanent
Full-time

30 days ago

Job descriptionJob Profile - Regional Marketing Manager
KRA

Regional Marketing Activity
Branch Visibility Management
New Branch Support
Weak Branch Support
B2C Management
MIS Management

Job Description:-

Regional Marketing Activity

Responsible for % increase in business through marketing activities planned
& executed for the branches of various categories in the region- NCA
Cost per lead: (Total expenditure on marketing/ Number of new customer
leads sourced through marketing activities) maintained throughout the year.
Innovative marketing Ideas initiated as per regions/local requirement

Branch Visibility Management

Develop benchmark and monitor for In- Branch Visiblity and remove all Old
communications which is not relevant at the branch : Product display, InBranch Branding, Standee, Arch , Banners and Glow signs up keeping liaising
through Admin

New Branch Support

Prepare on-ground marketing calendar for the Branch to create awerness
and increase in Walk-ins, % of New loans from new customers (at the
branch) through marketing initiatives.
Evaluate and recommend branch visiblity through Pathfinder, Wall Painting,
local branch level activity etc.

Weak Branch Support

Identify the branch based on the date of launch against the Business growth
in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen.
Create Visiblity and awareness for the branch through Marketing initiatives.

B2C Management

Prepare on-ground event calendar for the Region
Evaluate and recommend productive , Van Marketing, Melas, Consumer
promotion etc.
Responsible for driving promotion activities in branch catchment areas.
Business Index: (Total new customer business through marketing activities/
Total expenditure on marketing)

MIS Management

Monitor and report Daily activity
Analyze and report effectiveness of POSM usage in Branch & Van Marketing
and Consumer promotion Activity & Melas etc
Productivity and cost effective analysis
Branch Visit Report
Requisite Qualification
Essential Graduate
Preferred Qualification in Management (Marketing)
Requisite Experience
Essential 2-3 years of relevant experience or field Sales in Banking, FMCG
Preferred Localite preffered.
Special Skills Required

Branch Visibility /Support understanding
POSM Know-how
Excel & Power Point- Basic Knowledge of Computer

Job requirements

Experience: 3 to 6 Year.
Education : Any Graduate
Specilization : any...
Skills :

Industry Type : Banking / Financial Services / Broking
Status : Not Disclose.

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