Area Manager - IMF and New Growth Initiative

• Implement the strategy to setup and develop the IMF Channel in the designated territory. Setup and manage a pool of 10-15 Insurance Marketing Firms managing a revenue stream of around 2 cr.

• Understand the IMF regulation, value proposition & registration process
• Independently implement the IMF acquisition plan in the territory

• Identify potential leads and sources for prospective IMF's, coordinate with HO for referred leads
• Connect with prospects & organize seminars for IMF acquisition
• Ensure conversion of leads through effective pitch of IMF value proposition
• Ensure quality of IMF's in sync with desired profile
• Enable the setup of IMF of agreed prospects

• Understand all regulatory requirements and manage the IMF registration process with IRDA
• Oversee technology support to enrolled IMF's
• Ensure seamless contracting of IMF's with Max Life
• Manage performance of setup IMF's in steady state

• Develop understanding of products & coach IMF staff on product USP's
• Implement a performance management and rewards system
• Drive IMF profitability through improving productivity of IMF's sellers & controlling cost of sales
• Provide marketing, training and operational support to IMF's
• Manage attrition of IMF's through revival or replacement
• Drive quality of business sourced from IMF's

• Ensure right product mix and control key quality measures such as leakage and persistency

• IMF Acquisition
• Revenue
• IMF Activity & Retention
• Quality of Business

• Educational Background: Preferably a graduate
• Work Experience: At least 5-6 years of experience in Sales & Distribution, Key Account Management

• Key Relationships
• Nature of the Role
• Presence
• Commercial Aspect
• Cross Functional Skills

• Implement the strategy to setup and develop the IMF Channel in the designated territory. Setup and manage a pool of 10-15 Insurance Marketing Firms managing a revenue stream of around 2 cr.

• Understand the IMF regulation, value proposition & registration process
• Independently implement the IMF acquisition plan in the territory

• Identify potential leads and sources for prospective IMF's, coordinate with HO for referred leads
• Connect with prospects & organize seminars for IMF acquisition
• Ensure conversion of leads through effective pitch of IMF value proposition
• Ensure quality of IMF's in sync with desired profile
• Enable the setup of IMF of agreed prospects

• Understand all regulatory requirements and manage the IMF registration process with IRDA
• Oversee technology support to enrolled IMF's
• Ensure seamless contracting of IMF's with Max Life
• Manage performance of setup IMF's in steady state

• Develop understanding of products & coach IMF staff on product USP's
• Implement a performance management and rewards system
• Drive IMF profitability through improving productivity of IMF's sellers & controlling cost of sales
• Provide marketing, training and operational support to IMF's
• Manage attrition of IMF's through revival or replacement
• Drive quality of business sourced from IMF's

• Ensure right product mix and control key quality measures such as leakage and persistency

• IMF Acquisition
• Revenue
• IMF Activity & Retention
• Quality of Business

• Educational Background: Preferably a graduate
• Work Experience: At least 5-6 years of experience in Sales & Distribution, Key Account Management

• Key Relationships
• Nature of the Role
• Presence
• Commercial Aspect
• Cross Functional Skills

Max Life Insurance