Lead Generation Specialist

• Proficiency with LinkedIn Sales Navigator (Mandatory skill) to effectively identify and connect with potential clients.
• Experience with email marketing automation (Mandatory skill) tools to design, launch, and optimize campaigns for lead nurturing and engagement.
• Expertise in content marketing (Mandatory skill) strategies to attract and retain potential leads through compelling content creation.
• Strong understanding of CRM software to manage and analyze customer interactions and data throughout the customer lifecycle.
• Ability to perform data analysis to assess lead quality and campaign effectiveness, enabling data-driven decision making.
• Experience with social media advertising to create targeted campaigns that reach and convert the desired audience.
• Familiarity with A/B testing to optimize marketing efforts and improve conversion rates through experimentation.
• Skills in customer relationship management to maintain and foster long-term client relationships and increase retention.

• Develop and execute lead generation strategies to drive qualified leads that align with business objectives.
• Collaborate with marketing and sales teams to create and implement campaigns across multiple channels.
• Utilize LinkedIn Sales Navigator and other tools to identify and nurture potential clients and business opportunities.
• Optimize email marketing campaigns to ensure effective engagement and conversion of leads.
• Leverage CRM software to track and manage leads, ensuring all interactions are documented accurately.
• Conduct regular data analysis to assess campaign performance and identify areas for improvement.
• Engage in social media advertising to enhance brand visibility and capture new leads.
• Report insights and progress to management, providing recommendations for enhanced lead generation efforts.

Expertia AI Technologies