Senior Social Media Manager

Mumbai, Maharashtra
Permanent
Full-time

21 days ago

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.Role: Senior Social Media ManagerLocation: Mumbai, IndiaWork Timings: 6:30am to 3:30pmWhat you need to be great in this role:Ownership of Social Marketing mandate overlooking social Go-To-Market strategy and influencer campaign management:

Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan.
Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
Inform and sometimes implement paid media to drive reach
Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.

Develop strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator eco system in India:

Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences
ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates
Have good working relationships with influencer agencies , talent management agencies and content creator

Collaborate with colleagues marketing and business teams as well as the social teams across APAC and IN to align, inform and receive support to deliver social marketing plans:

Great communication and presentation skills to represent the work well in forums with key stakeholders
Great team player.

An experimentative and dynamic mindset:

Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams
Continuous optimization of influencer plans based on feedback, learnings and results
Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies
Innovation: Ensuring brand's social is a the crux of topicality in the Indian social media ecosystem
Passion for and inquisitive about AI and new technologies
Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Req ID: 14240#LI-AS2 #LI-RemoteOur values shape everything we do:Be Ambitious to succeedBe Imaginative to push the boundaries of what's possibleBe Inspirational to do groundbreaking workBe always learning and listening to understandBe Results-focused to exceed expectationsBe actively pro-inclusive and anti-racist across our community, clients and creationsOLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Oliver Agency

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