
Marketing Data Analyst, Client Segments, Associate, Wealth Management
- Mumbai, Maharashtra
- Permanent
- Full-time
In 2020, ETRADE joined Morgan Stanley, signaling a major industry shift that brought Wall Street and Main Street together more than ever before. As ETRADE’s parent company, Morgan Stanley plays an important role in expanding what we can offer to investors, though E*TRADE still functions as an independent entity.Job Description:Morgan Stanley is seeking a motivated and detail-oriented Data Analyst with 3 to 4 years of experience in the Core Banking domain. The role focuses on supporting the development, execution, and analysis of marketing campaigns using Dataiku. The ideal candidate should be proficient in SQL, have hands-on experience in adhoc reporting and analysis, and work collaboratively with business stakeholders and data engineering teams. Exposure to Adobe Experience Platform (AEP) and Python is an added advantageJob Responsibilities:
- Hands on experience in gathering campaign requirements from business partners and contribute to campaign planning and setup.
- Support execution and monitoring of marketing campaigns in Dataiku across banking products like credit cards, mortgages, and client retention programs.
- Develop and run SQL queries for audience extraction, performance tracking, and reporting.
- Contribute to post-campaign reporting and help derive performance insights under guidance from senior analysts.
- Conduct ad-hoc analyses based on business queries and help interpret data trends and user behavior.
- Collaborate with the Snowflake development team to ensure required datasets and campaign logic are accessible and functioning.
- Maintain clear documentation on campaign workflows, audience logic, and analytical outputs.
- Support segmentation activities and data pulls via Adobe Experience Platform (AEP) when needed.
- 3–5 years of experience as a Data Analyst, preferably in Core Banking or Financial Services.
- Strong proficiency in SQL for querying and analyzing datasets.
- Should have experience in Dataiku for workflow development or campaign execution, with minimal guidance.
- Working knowledge of Microsoft Excel for basic data handling and reporting.
- Experience in assisting with post-campaign analysis and deriving performance metrics.
- Ability to handle ad-hoc data requests and provide structured insights.
- Basic understanding of the campaign lifecycle and segmentation.
- Good communication skills and a team-oriented mindset.
- Bachelor’s degree in computer science, Information Systems, Marketing Analytics, or a related field.
- Exposure to Snowflake or other cloud-based data platforms.
- Familiarity with Adobe Experience Platform (AEP) for segmentation or activation.
- Basic knowledge of Python for data processing or automation tasks.
- Awareness of data privacy and compliance in financial environments