Senior Digital Marketing Executive-PPC

Ewaycorp Technologies Pvt. Ltd.

  • Pune, Maharashtra
  • Permanent
  • Full-time
  • 15 days ago
  • Apply easily
eWay Corp is a provider of website/Ecommerce design/development, content management, cloud infrastructure solutions to commercial and Public Sector customers in the United States.
  • Strategize and execute paid campaigns for the company.
  • Optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns.
  • User Behavior Tracking using tools such as Google Tag Manager, SEMrush.
  • Knowledge of Google Keyword Planner/ SpyFu / SEMrush Keyword research tools.
  • Track, report, and analyze website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).
  • Create landing pages for capturing leads or goal conversion.
  • Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns & to identify relevant and strong keyword searches to optimize campaign success.
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
  • Creating targeted campaigns including writing required copy and testing landing pages.
  • Working with relevant internal and external stakeholders to create copy and other creative content.
  • Provide regular reports on performance metrics and market related insights.
  • Analyze, monitor and report on ROI for all PPC campaigns.
  • Analyze, monitor and report on competitors PPC campaigns including keywords being targeted.
  • Manage and monitor spend to ensure it is in line with the assigned budget.
  • Keep up to date with market and technology related developments.
Requirements
  • 8+ years relevant experience in PPC Advertising.
  • Expert-level experience in Pay Per Click, Social Media, and display advertising campaigns, Discovery & Performance Max Campaigns.
  • Hands-on knowledge of remarketing campaigns.
  • Expert-level knowledge of website analytics tools (e.g., Google Analytics / SEMrush).
  • Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns.
  • Certification (Google AdWords, Facebook Ads) if any will be an added advantage.
Benefits
  • Added Incentive based on performance and target achievements.
  • Career Development, Training & certification assistance.
  • Medical insurance cover for self, spouse, and children.
  • Provident Fund.
  • Paid Time off (Maternity, Sick days, Holidays and Earned Leave).
  • Weekends off.
  • Flexible work hours and public holidays.
  • Loyalty bonus.
DiversityAll qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.

Ewaycorp Technologies Pvt. Ltd.