Senior Digital Marketing Executive-PPC
Ewaycorp Technologies Pvt. Ltd.
- Pune, Maharashtra
- Permanent
- Full-time
- Strategize and execute paid campaigns for the company.
- Optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns.
- User Behavior Tracking using tools such as Google Tag Manager, SEMrush.
- Knowledge of Google Keyword Planner/ SpyFu / SEMrush Keyword research tools.
- Track, report, and analyze website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).
- Create landing pages for capturing leads or goal conversion.
- Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
- Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns & to identify relevant and strong keyword searches to optimize campaign success.
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Creating targeted campaigns including writing required copy and testing landing pages.
- Working with relevant internal and external stakeholders to create copy and other creative content.
- Provide regular reports on performance metrics and market related insights.
- Analyze, monitor and report on ROI for all PPC campaigns.
- Analyze, monitor and report on competitors PPC campaigns including keywords being targeted.
- Manage and monitor spend to ensure it is in line with the assigned budget.
- Keep up to date with market and technology related developments.
- 8+ years relevant experience in PPC Advertising.
- Expert-level experience in Pay Per Click, Social Media, and display advertising campaigns, Discovery & Performance Max Campaigns.
- Hands-on knowledge of remarketing campaigns.
- Expert-level knowledge of website analytics tools (e.g., Google Analytics / SEMrush).
- Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns.
- Certification (Google AdWords, Facebook Ads) if any will be an added advantage.
- Added Incentive based on performance and target achievements.
- Career Development, Training & certification assistance.
- Medical insurance cover for self, spouse, and children.
- Provident Fund.
- Paid Time off (Maternity, Sick days, Holidays and Earned Leave).
- Weekends off.
- Flexible work hours and public holidays.
- Loyalty bonus.