Key Responsibilities:- SEM Campaign Management: Plan, execute, and optimize paid search campaigns across various search engines (Google, Bing, etc.) to achieve business objectives.- Facebook Ads Management: Plan, execute, and optimize Facebook Ads campaigns to enhance brand awareness and drive conversions.- Keyword Research: Conduct thorough keyword research to identify and target high-potential search terms.- Ad Copy Creation: Develop compelling ad copy and creative assets that drive high click-through rates and conversions.- Performance Analysis: Monitor and analyze campaign performance data to make data-driven decisions and optimize ad spend.- Reporting: Prepare detailed performance reports and present insights to senior management.- Budget Management: Manage and allocate budgets effectively to maximize ROI on SEM campaigns.Requirements:- Educational Background: Bachelor's degree in Marketing, Business, or a related field.- Experience: 2-3 years of hands-on experience in digital marketing with a focus on SEM.- Creativity: Ability to create engaging ad copy and innovative marketing strategies (ref:updazz.com)
