Brand Marketing Manager
- Gurgaon, Haryana
- Permanent
- Full-time
- Develop, implement, and manage brand marketing strategies to strengthen brand presence across all platforms.
- Drive integrated marketing campaigns, brand storytelling, and customer engagement initiatives.
- Collaborate with cross-functional teams including digital, content, and product to align brand messaging.
- Conduct market research and competitor analysis to identify growth opportunities.
- Manage brand partnerships, collaborations, and influencer marketing activities.
- Ensure consistent brand tone, voice, and visual identity across all touch points.
- Monitor campaign performance and optimize marketing spends for maximum ROI.
- Lead brand performance reporting and present insights to the CMO.
- Experience in brand marketing, preferably in D2C, lifestyle, or jewellery categories.
- Strong understanding of consumer behaviour and digital-first brand strategies.
- Excellent verbal and written communication skills.
- Highly presentable, confident, and articulate in communication.
- Proven ability to work independently as an individual contributor.
- Female candidates aged up to 30 years.
- Must be based in Gurugram/Delhi NCR or willing to travel occasionally if required.