Director - Marketing | 15+ years | Medical Devices

Mumbai, Maharashtra
Permanent
Full-time

2 months ago
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This is a high-impact leadership role for a marketing leader to drive brand strategy, digital growth, and category creation. The role combines omnichannel marketing, HCP engagement, and cross-functional GTM execution to accelerate adoption and market leadership.

Brand Leadership: Define and own the brand strategy for India, ensuring resonance with both consumers and healthcare professionals. Build long-term brand equity while delivering short-term business results.
Category Growth: Drive category expansion through insight-led campaigns, professional education initiatives, and strategic GTM partnerships.
Digital & Omnichannel Marketing: Lead the design and execution of integrated marketing campaigns across channels - paid digital, CRM, performance, and on-ground - with a focus on lead generation and conversion.
HCP Engagement: Partner closely with sales and clinical teams to design and deploy demand-generation programs targeting dentists, doctors, and other HCPs. Leverage data and feedback loops to improve engagement, adoption, and ROI.
Product Marketing: Drive go-to-market strategy for new product launches, ensuring tight alignment across commercial, product, and clinical stakeholders.
Team & Vendor Management: Build and lead a high-performing marketing team and manage agency/partner ecosystems effectively.

Own the opportunity to build a high-impact brand Drive end-to-end marketing for a global organization

Proven experience (15+ years) in marketing roles within medical devices, diagnostics, or pharma industries - ideally in high-growth or innovation-led environments.
MBA from Tier 1 institute
Led the journey from 0 > 1
Strong exposure to digital marketing, omnichannel campaigns, and performance-led demand generation.
Prior experience engaging with HCPs, KOLs, and clinical stakeholders to drive product and category adoption.
Demonstrated ability to lead cross-functional GTM initiatives, particularly around new product introductions
Excellent communication, leadership, and stakeholder management skills.

The client is a global leader and known for pioneering innovations in medical devices. With a strong footprint in over 100 countries, the company blends precision healthcare with consumer-centric design, backed by robust clinical expertise and a fast-growing presence in India.Own the opportunity to build a high-impact brand

Michael Page