Director of Marketing - Growth Marketing - Logistics/Supply Chain/Tech Enabled B2B Services - 10+ Years - Gurgaon

Crescendo Global

  • Gurgaon, Haryana
  • Permanent
  • Full-time
  • 1 month ago
Director of Marketing - Growth Marketing - Logistics/Supply Chain/Tech Enabled B2B Services - 10+ Years - GurgaonLocation - GurgaonSummary -Looking for a strategic, data-driven, and creative marketing leader to take charge of its marketing function. As Director of Marketing, you will drive growth marketing, performance campaigns, brand strategy, and go-to-market success. This high-impact role is ideal for a seasoned professional with a strong background in B2B marketing within the logistics, supply chain, or tech-enabled services space, and who is ready to lead cross-functional teams toward aggressive growth targets.Your Future Employer -Rapidly growing tech-enabled logistics platform that is transforming the way businesses manage deliveries. With proprietary technology, a robust B2B client base, and a mission to create fair and efficient supply chains, forefront of redefining last-mile and hyperlocal logistics in India.Responsibilities -Growth Marketing (80%)
  • Lead performance marketing campaigns across SEO, SEM, paid media, email, and social to generate high-quality leads and optimize conversion funnels.
  • Own data-driven marketing analytics to measure ROI, identify trends, and implement continuous improvement.
  • Implement lifecycle marketing strategies to drive customer engagement, retention, and upsell.
  • Forge strategic marketing partnerships and co-branding opportunities.
  • Track market trends, competitor strategies, and customer insights to inform marketing decisions.
  • Collaborate with Product and Sales to define product positioning and drive go-to-market strategies.
  • Build marketing collaterals and case studies to support demand generation and sales enablement.
Brand Positioning (20%)
  • Develop and execute an integrated marketing strategy aligned with growth objectives.
  • Lead and mentor a cross-functional marketing team across digital, product, brand, and content marketing.
  • Strengthen brand identity and awareness within the logistics ecosystem.
  • Manage all external communications, including digital, PR, and offline branding, ensuring brand consistency.
  • Launch reputation-building and brand awareness campaigns to drive top-of-funnel growth.
Requirements -
  • 10+ years of total marketing experience, with at least 5 years in a strategic or leadership role.
  • Proven experience in B2B marketing in logistics, supply chain, or tech-enabled services.
  • Strong command of digital marketing, performance analytics, product marketing, and brand building.
  • Demonstrated ability to lead teams, align cross-functional goals, and execute impactful campaigns.
  • Excellent communication and stakeholder engagement skills.
  • Comfortable in a fast-paced, high-growth, and data-centric environment.
Reach Us - If this role excites you and aligns with your aspirations, please send your CV to megha.rajput@crescendogroup.in for a confidential discussion.Disclaimer - Crescendo Global specializes in senior and leadership hiring. We believe in providing a transparent and empowering job search experience for professionals and companies alike.
We do not charge candidates or ask for system access, purchases, or upgrades. Please verify all roles on our official site and stay vigilant of fraudulent offers.Profile Keywords -
Director of Marketing, B2B Marketing, Logistics Marketing, Growth Marketing, Digital Marketing Head, Brand Strategy, Supply Chain Tech Marketing, Performance Campaigns, Marketing Leadership Roles, Tech-enabled Services Marketing, Crescendo Global

Crescendo Global