Job Description:Social Media Specialist Associate 3 MarketingWho we are:Born digital, UST transforms lives through the power of technology. We walk alongside our clients and partners, embedding innovation and agility into everything they do. We help them create transformative experiences and human-centered solutions for a better world.UST is a mission-driven group of over 30,000+ practical problem solvers and creative thinkers in over 30+ countries. Our entrepreneurial teams are empowered to innovate, act nimbly, and create a lasting and sustainable impact for our clients, their customers, and the communities in which we live.With us, you ll create a boundless impact that transforms your career and the lives of people across the world. Visit us at UST.com.The opportunity:You ve spent years crafting your social media skills and understand what resonates with a B2B audience and why. You have experience with creating high performing social media content, managing timelines and using performance data to guide decisions for next month s social media content. You care about the details when it comes to creating a social media post, enjoy updating social media calendars, and take pride in making content that feels on-brand and scroll-stopping.Join UST as a Social Media Specialist and play a critical role in scaling our brand voice, creating high-quality content, and executing social campaigns that drive awareness and engagement across key markets.This is a full-time role based in India, reporting to the Head of Social and collaborating closely with global social media and marketing teams. Some projects may require working an overlap with U.S. hours.To apply, candidates must submit a portfolio of relevant social media work. A timely assessment must be completed during the interview process.What you ll do:Own the development and execution of organic social media content across channels like LinkedIn, Instagram, X, YouTube, and Threads, with a priority focus on APAC marketsLead post-level execution, including copywriting, creative briefing for graphic and video assets, asset coordination, and channel optimizationManage and maintain social media editorial calendars and project workspaces, ensuring content is accurate, on-brand, and delivered on timeTrack and analyze content and campaign performance, using insights to optimize future content and inform recommendationsManage assigned community engagement tasks, monitoring inbound social media community interacting with UST s social media communities and tracking instances for reportingHelp maintain and evolve social media playbooks, workflows, and process documentationPartner with paid social teams by providing copy input, creative feedback, and performance observationsWhat you bring:Industry-specific skillsMinimum of 7 years experience in social media, specifically in daily management and content creation for brand social media channelsExperience creating and managing B2B social media content that drives engagement and brand awarenessExperience supporting global or regional social media programs, ideally within enterprise or large-scale organizationsStrong understanding of how different social platforms serve distinct audiences and objectivesTechnical & functional skillsStrong written and verbal English communication skillsB2B social media copywriting skills, with a strong grasp of tone, clarity, and brand voiceExperience with content planning, editorial calendars, and campaign executionUnderstanding of social performance metrics and experience using data to inform content optimizationComfortable managing multiple projects, deadlines, and stakeholders simultaneouslyFamiliarity with social publishing, scheduling, and analytics toolsAbility to create clear, actionable creative and video briefsSoft skillsAttention to detail and commitment to delivering high-quality work in a fast-paced environmentStrong independent ownership of tasksAbility to collaborate across global teams and time zonesHighly organized, proactive, and solutions-orientedBonus if you:Are based in Trivandrum, IndiaHave experience with tools such as Sprout Social, Asana, HubSpot, Sprinklr, Hootsuite, or similar platformsSkills:brand marketing,social media,b2b social media,social media content,campaign execution,social performance metricsAbout Company:UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.
