ABM & CRO Lead

• Plan, build, and optimise paid social campaigns on LinkedIn Campaign Manager and Meta Ads Manager - with a focus on driving qualified demo requests and MQL pipeline.
• Develop and execute ABM programmes targeting high-value accounts: personalised ad experiences, content syndication, intent-based targeting, and account-level engagement tracking.
• Own CTR, Cost-per-Demo, account engagement rate, and sourced pipeline as primary paid social KPIs.
• Partner with sales and RevOps to align account lists, define ICP tiers, and build audience segments.
• Manage budgets efficiently, continuously test creative formats, audience signals, and bidding strategies.
• Write compelling ad copy and brief design assets - you should be comfortable turning a brief into a tight headline, hook, or scroll-stopping visual direction.

• Own CVR (visitor-to-demo and trial-to-qualified) as a hard KPI - you live and die by conversion numbers.
• Design, prioritise, and run a rigorous A/B and multivariate testing programme across landing pages, CTAs, forms, ad creatives, and post-click experiences.
• Build test hypotheses grounded in data: analytics (GA4, Mixpanel), heatmaps (Hotjar/Clarity), user research, and funnel analysis.
• Document learnings in a structured experimentation log and build an institutional knowledge base of what works for our audience.
• Collaborate with product, design, and engineering to ship winning variants into production at scale.
• Bring structured thinking: statistical significance, sample sizing, test duration planning - no gut-feel testing here.

• 4-8 years of SaaS marketing experience with clear ownership in both paid social and CRO.
• Hands-on with LinkedIn Campaign Manager and Meta Ads Manager - you have managed budgets and campaigns end-to-end, not just reported on them.
• Proven experience running a structured A/B testing programme at scale - multiple concurrent tests, clear hypothesis-driven methodology.
• Strong analytical mindset: you are comfortable in spreadsheets, can pull and interpret data from GA4 or similar, and understand statistical significance.
• Sharp copywriting instincts and a clear eye for what makes creative work - you can write ad copy and give meaningful design direction.
• Experience with ABM platforms or tools (6sense, Demand base, Terminus, or equivalent) is a strong plus.

• Exposure to SaaS or HR-tech marketing.
• Experience with Figma for lightweight design work or creative iteration.
• Familiarity with marketing automation (HubSpot, Marketo) and CRM (Salesforce).
• Prior experience owning a pipeline or revenue number.

• High ownership: you will run programmes end-to-end - no hand-holding, no bureaucracy.
• Real budget and real stakes: the work you do here directly impacts revenue pipeline.
• A marketing team that values both craft and data - we care about the quality of the creative as much as the numbers.
• Hyper-growth B2B SaaS company with a strong brand and a product people love.
• Competitive compensation, flexible work culture, and the ability to make a visible dent.

Keka