- Analyse market data, customer needs, and competitive landscape to identify high-potential Market/segment opportunities and maintain competitive advantage insights in collaboration with sales teams.- Translate global segment strategies, market research, and customer requirements into detailed country level & regional marketing plans, including prioritized tactical actions.- Develop and execute regional marketing campaigns, communication plans, and new product launch promotions (sales tools, collateral, color cards) in alignment with BU Marketing Communications, ensuring brand compliance.- Manage regional digital tools content, analyse performance, and oversee localized (multi-language) marketing materials.- Partner closely with sales to track projects/customers via CRM, support key sales activities, and participate in trade shows/events (creating presentations, scripts, and coordinating team presence).- Participate in regular product lifecycle reviews and champion complexity reduction and short-term improvement initiatives (LWR) together with R&D & product management.- Maintain deep technical product knowledge, monitor industry trends/sales techniques, and prepare concise trend summaries for management.- Support Marketing & Pricing Excellence programs and contribute to industry publication media plans and story development with BU Communications.- Compliance: Adhere to all corporate/site policies, HSE standards, and applicable regulations.Key Behavioral Competencies: Experiences & Job Requirements:- Demonstrates strong performance orientation - Showcase organizational acumen- Solid interpersonal and influencing ability- Willingness to search for regional and customer insights that can enable differentiation in approach - Minimum of Bachelor's degree in Marketing/Business - At least 4+ years of experience in a commercial environment - Ideally experience in more than 1 area of marketing and/or sales- Some work experience in a tech/tech service role is an advantage- Analytical mind with good financial acumen (ref:updazz.com)
