Head - Digital Marketing - OTC - Pharma (8-20 yrs) Noida (Online/Digital Marketing)
Cornerstone
Noida, Uttar Pradesh
Permanent
Full-time
1 month ago
OTC & Digital Marketing Head - Known leading MNC Manufacturer of homeopathic and Phyto-medicines world-wide, Noida ! Job Description :- Preparing Marketing plans for promoting various products in accordance with sales macro plans of the company.- Driving marketing initiatives to achieve business goals through the demonstration of initiative and proactive behavior with a focus on adding value to the bottom line.- Driving Business Growth strategies across OTC Industry across Markets.- Contribute to the executive leadership of the overall business as an active member of the core executive team. - Research on market trends and work with both internal and external stakeholders and industry experts to proactively build capabilities- Manage and execute Lead Generation, Customer Retention & Branding Campaigns in coordination with internal teams and external partners (agencies)- Campaign Planning (Planning, Budgeting, Calendar Finalization & Innovations).- Concept development and campaign execution for social media, Digital, E-commerce Marketing, ATL, print Media & OOH- Analyzing market, competition & consumer behavior to deliver insights & inputs into communication planning & development.- Measure, analyze, and report on the ROI of every campaign and its overall contribution to marketing growth in terms of leads, pipeline generated, revenue, and overall customer experience.- Optimize the performance of all marketing systems like websites and blogs through experimentation with customized landing pages, CTAs, layouts, look-n-feel, and A/B testing.- Performance Management through generating reports across campaigns & initiatives and taking appropriate measures proactively.- Forecasting of business performance, Benchmarking, process analysis, communication, change management and strategy.)- Product management by identifying the underlying resources and customer requirements to enable functions/channels to design and implement initiatives to provide better customer experience.- Manage the entire Customer Life Cycle journey - acquisition, activation, revenue maximization and retention. Define growth initiatives across all channels - digital marketing, alliance partnerships, and offline.- Effectively manage CRM by segmenting them by relevant attributes and recommending best in Class offerings through communication via digital push across Social Media, Notifications, E-mails, and Newsletters & Product Catalog etc.- Create sales collaterals including presentations, case studies and other promotional material. Implementing Innovative SEO Strategy, Influencer marketing and Agile Marketing across various platforms. Demonstrate leadership skills by mentoring the Sales & marketing team, provide timely support and enabling them to upscale.- Management of vendors and agencies which include negotiation, execution & performance tracking.- Financials, Profitability & Budgetary Control- Achieve Market Share, bottom-line targets, top line & profitability.- Operational Budgetary controls for cost and profit management.- Evaluate investments through ROI analysis.- Building Brands/Therapy- Identification of pain points/opportunity areas through critical & thorough analysis of sales, OTC and allied data, define optimal objectives & formulate effective strategies for brands/ therapies/sub therapies New product launches/ venture into new therapeutic segments.- Create impactful communication and campaigns to build brands and therapies/sub therapies.- From conceptualization to implementation of innovative and creative Business Solutions to grow the market/prescription base.- Align SBU/Vertical goals to organizational goals as measured by broad plans/therapy plans.- Work effectively with creative agencies as partners, to develop differentiated and impactful brand/ therapy campaigns along with respective team members.If you are interested or have any reference, Please revert with updated Resume (ref:updazz.com)
