The Concept Development Manager – Office & IT Spaces drives adoption of acoustic‑led workplace concepts by clearly articulating the gap between acoustic need and solution, converting non‑adopters into adopters through design storytelling, performance proof, and specification‑driven engagement. The role develops solutions for open‑ceiling trends, actively drives specification with architects, designers, and consultants, and supports lead generation through concept‑led pre‑sales and segment‑specific events, while tracking ROI and funnel impact. It continuously captures sectoral and market trends to inform planning and concept roadmaps, and ensures strong stakeholder engagement across clients, influencers, sales, and internal teams to deliver sustained adoption and impact.