Job Title : Ads Manager/Lead Generation Specialist Location: Alwarpet, Chennai About Avaderma Skin & Hair Clinic: Avaderma Skin & Hair Clinic is a premier destination for advanced skincare and haircare treatments in Alwarpet, Chennai. With a commitment to delivering exceptional results and personalized care, we utilize cutting-edge technology and evidence-based practices to address a variety of dermatological and aesthetic concerns. Our team consists of experienced dermatologists, technicians, and support staff dedicated to providing top-notch services to our clients. Position Overview: Avaderma Skin & Hair Clinic is seeking an experienced Ads Manager/Lead Generation Specialist to join our dynamic marketing team. The ideal candidate will be responsible for strategizing, implementing, and optimizing advertising campaigns across various digital platforms to generate leads and drive customer acquisition for our clinic. This role requires a deep understanding of digital marketing strategies, proficiency in utilizing advertising tools, and a passion for delivering measurable results. Key Responsibilities: 1. Develop and execute comprehensive digital advertising strategies to effectively promote Avaderma Skin & Hair Clinic's services and generate high-quality leads. 2. Manage and optimize advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels to maximize ROAS. 3. Conduct thorough keyword research, audience targeting, and ad copy optimization to enhance campaign performance and reach the target audience effectively. 4. Analyze campaign data, track key performance metrics, and provide actionable insights to improve campaign effectiveness and drive continuous optimization. 5. Collaborate with the marketing team to align advertising efforts with overall marketing objectives and ensure consistency in messaging and branding. 6. Stay updated on industry trends, best practices, and emerging technologies in digital advertising to incorporate innovative strategies and maintain a competitive edge. 7. Monitor competitors' advertising strategies and identify opportunities for differentiation and improvement. 8. Work closely with the sales team to align lead generation efforts with sales objectives and optimize lead nurturing processes for improved conversion rates. Qualifications: - Bachelor's degree in Marketing, Advertising, Business Administration, or a related field. - Proven experience (minimum 2-3 years) in digital advertising, lead generation, or a similar role, preferably in the healthcare or beauty industry. - Proficiency in managing advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, etc. - Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. - Excellent communication and collaboration skills with the ability to work effectively in a team environment. - Creative thinking and problem-solving skills with a results-oriented mindset. - Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications is a plus. If you are passionate about digital marketing, thrive in a fast-paced environment, and are eager to make a meaningful impact in the healthcare industry, we encourage you to apply for this exciting opportunity at Avaderma Skin & Hair Clinic. Join us in our mission to provide exceptional skincare and haircare solutions to our clients in Alwarpet, Chennai, and beyond. To apply, please send your resume and a cover letter outlining your relevant experience and why you are interested in joining our team to [HIDDEN TEXT].