Full Stack Marketer

Classic Vision Care

  • India
  • Permanent
  • Full-time
  • 14 days ago
Our Vision is: "Love people for who they are and help guide them to clarity."The RoleAre you a marketing wizard with the ability to tackle both traditional and digital marketing realms with ease? Do you proactively strategize maneuvers to leverage brand awareness, customer acquisition, and business growth? If you are passionate about creating integrated campaigns, optimizing SEO, and managing PPC to drive results, then we want you on our team!Deliverables
  • Develop and Implement Comprehensive Marketing Strategies: Coordinate various channels and mediums to accelerate business objectives.
  • Articulate and Promote Brand Values: Ensure the accurate portrayal of our brand across platforms.
  • Manage Customer Avatars and Value Journey: Monitor with Direct Marketing metrics for superior results.
  • Implement Marketing Campaigns and Funnels: Create and plan inclusive campaigns with measurable results.
  • Oversee Digital Technology and Platforms: Ensure tracking and analytics tools are functioning effectively.
  • SEO Optimization: Ensure website and funnel pages are SEO optimized.
  • Evaluate Campaigns/Funnels: Utilize quantitative and qualitative metrics for optimization, such as A/B Split testing.
  • Maintain Email Marketing Systems: Oversee broadcasts and automated emails to enhance communication efficiency.
  • Oversee PPC and Traffic Management: Manage ad strategy, creation, placement, and results for an increased reach.
  • Monitor Content and Social Strategy: Maintain an overview of the performance metrics to optimize engagement and reach.
  • Maintain Lead Generation Scorecard: Consistently track leads and opportunities to streamline business growth.
  • Workplace Health and Safety: Maintain a safe workspace, adhering to health and safety policies.
Ideal ProfileRequirements
  • A Degree in Marketing, Communications, or Business from a recognized university.
  • Any certification in Digital Marketing Google, or Facebook is an added advantage.
  • 5 to 7 years of relevant work experience in this role or similar.
  • Proficient in Microsoft Office suite (Word, Excel, PowerPoint, and Outlook).
  • Advanced proficiency in Google Analytics, Google Unified Advertising, and Analytics Platform.
  • Familiarity with marketing software like CRMs, page builders, and automation tools.
  • Advanced skills in social channels (LinkedIn, Facebook, Twitter, YouTube).
  • Excellent verbal and written communication skills.
  • Exceptional organizational skills with an ability to meet deadlines.
What's on Offer?
  • Work in a company with a solid track record of performance
  • A role that offers a breadth of learning opportunities
  • Flexible working options

Classic Vision Care