
Senior Salesforce Marketing Cloud Developer
- Chennai, Tamil Nadu
- Permanent
- Full-time
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
- Utilize the SFMC platform to create and execute marketing campaigns
- Ability to work independently and work directly with Marketing teams
- Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis
- Analyze the effectiveness of Digital Marketing deliverables, measures against objectives and reports results
- Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems
- Please apply only if you are a immediate joiner
- 5+ years of SFMC experience, including campaign development and integration
- Background with multiple SFMC implementations
- Experience with SQL, AMP Script, HTML, CSS, and JavaScript
- Strong business understanding of digital marketing
- Experience with data model design, campaign orchestration, lifecycle programs and personalization, marketing data optimization and list cleansing, data optimization and hygiene, campaign personalization
- Experience with SSJS is preferred
- Working knowledge with Litmus is preferred
- Experience with SFMC custom report setup and platform migration
- Experience with Marketing Cloud personalization, Marketing Cloud Advertising, Marketing Cloud Datorama, Marketing Cloud Intelligence
- SFMC Certification (Marketing Cloud Specialist or Email Specialist) preferred
- Working experience with ESP platforms such as Responsys and Braze a plus
- Strong verbal and written communication skills
- Demonstrated history of establishing and maintaining relationships with internal and external clients
- Ability to quickly adjust to shifting priorities
- Work effectively both in a team setting and independently
- Adaptable and solution-focused with strong troubleshooting skills
- Bachelor's degree in business, Communications, Technology, Marketing, Math or related field or equivalent experience
- Willing to be on call for any QA support outside of business hours