
Digital Marketing Executive / Sr DME
- India
- Permanent
- Full-time
- Develop and execute SEO, PPC, social media, display, inbound, and outbound campaigns.
- Plan, launch, and optimize paid ad campaigns across Google Ads, Microsoft Ads, LinkedIn, Facebook, Twitter, and ABM platforms.
- Define content, link-building, and distribution strategies to enhance visibility.
- Conduct SEO audits, analyze performance, and implement best practices.
- Translate web analytics data into actionable marketing strategies.
- Create, test, and optimize ad creatives, audience targeting, and bidding strategies for paid campaigns.
- Manage digital advertising budgets, bid adjustments, and performance tracking.
- Collaborate with internal teams to align UX, design, and content with marketing goals.
- Optimize B2B campaigns across Google, Bing, and Yahoo for niche industries.
- Monitor and adjust paid campaign performance to maximize ROI and conversions.
- Utilize tools like SEMrush, Search Console, Google Analytics, and Data Studio for insights.
- Stay updated on SEO and paid media trends, conduct competitor research, and optimize campaigns.
- A/B test landing pages, ad copies, and audience segments for continuous improvement.
- Support paid media campaigns across Meta, TikTok, LinkedIn, and Google Ads to drive growth.
- Prepare and present performance reports with strategic recommendations.
- 5+ years of experience in SEO, social media, and PPC advertising with a proven track record of success.
- Strong understanding of PPC campaign management principles, including keyword research, targeting strategies, bidding strategies, and ad copywriting.
- Experience with conversion tracking and attribution modeling.
- Proficiency in using PPC campaign management platforms like Google Ads and/or Bing Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
- Strong Google Analytics knowledge
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Strong communication and collaboration skills.
- A passion for digital marketing and a desire to stay ahead of the curve.