Senior Marketing Manager

Mumbai, Maharashtra
Permanent
Full-time

29 days ago

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.Job Description / CapsuleThe position holder has overall accountability of building & delivering marketing strategy & execution across the Tumor. The person will lead a team of marketer to provide overall direction across the portfolio of indications / brands relevant to the Tumor. Will be responsible for providing leadership & support with specific focus on Strategic Marketing, communications, content development, planning and execution for an indications / brand. The position is accountable for supporting successful delivery of brand strategic and performance objectives by ensuring deep customer insights and effective customer engagement strategies. The incumbent should be familiar with and aligned to the regional/ global strategies.ObjectiveBuilding Brands / Therapy

Support achievement of Market Share objective, bottom-line targets, top line & profitability
Analyse market conditions and forecast sales and market share.
Continually provide customer feedback and macro view of the market through designated meets to achieve company’s Long, Medium- and Short-term marketing plans

Percentage increase in market share for portfolio
Achievement of sales targets
Review of strategies with functional head
Cost vs budget analysis

Completion of product strategic and tactical Plans, and Monitors the implementation

Develops and delivers key brand / indication level promotional assets relevant to market needs.
Ensures market model are in line with global templates / standard Brand Plan template.
Monitors sales and product supply, ensures forecasts are adjusted as necessary.
Tracks implementation plan with sales management to ensure achievement of targets.

Regular reviews of global templates and marketing guidelines
Review of strategies with functional head
Achievement of budget spending according to plan
Regular forecast adjustment such that forecasting desired accuracy

Relationship building with key external stakeholders, and builds AZ networking

Works to identify the key stakeholders and KOLs in the therapeutic area
Establishes regular contact with key stakeholders / partners / KOLs.

Systems in place for targeting key stakeholders and KOLs
Achievement of agreed number of contact and receives product/brand manager contact reports
Take feedback from key stakeholders and KOLs

Maintain and improve systems and processes

Tracks monthly performance vs budget, and analyse reasons for gaps.
Completes and submits monthly summary of performance, including activities and A&P against the plan.
Streamlines reporting system and re-evaluate the necessity of reports as required.
Ensures completion of expense reports by team.

All reports submitted are accurate, data interpreted (actual vs budget)
New improvements/initiatives in place

Launch planning & execution support

Support the development of relevant launch plan aligned to their respective Tumor / brand
Work effectively with the cross-functional team to support development of world class launch plans

Adherence to AZ and industry code of conducts, ethics and code of marketing practice

Ensures compliance from all staff to guidelines, codes, policies and procedures.
Ensures compliance with AZ code of conduct.
Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information).
Discloses potential breach of codes or conducts.

No non-compliance issues raised with local and global policies and procedures
Less than 2 complaints from competitors against marketing practice
No breach of confidentiality
All disclosures are investigated and resolved

Strong Alignment to sales functions.

Strong Alignment to sales functions.
Collaboration with Sales team for effective and result oriented execution

Development of an effective team, and ensure cross-functionality

Facilitates cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).
Ensures regular interface with sales management team to get feed-back on execution of marketing initiatives/tools.
Ensures best practice examples and learning are shared with the team and colleagues.
Maintains good interpersonal relationships.
Manages and resolves conflict issues within the team and cross-functionally.
Takes responsibility for own personal development.

Interaction in team is positive and works as part of the team, behaviours are consistent with AZ performance culture
High level of observable cross-functional interaction
Systems in place to capture the best practice examples
Takes responsibility and the initiative to find ways for self-improvement, ensures development plan in place
Plans and attends training and development programmes
Full attendance at the meetings and clear strategic outputs are captured

Typical People Management Responsibility (direct / indirect reports) - Manager of a teamWhat is the global remit? (how many countries will the role operate in?) - Own countryEducation, Qualifications, Skills and ExperienceEssential

University graduate
5+ years’ experience in marketing with 3 years of Oncology brand/marketing experience
Strong experience of people management
Proficient in oral and written communication (English).

Desirable

MBA preferred.
Prior experience in prelaunch & commercialising (preferably in global brand).
Global / above market exposure

Key personal capabilities and attitudeKey Functional Capabilities

Excellent Communication Skills
Good Planning and Organisational Skills
Excellent Scientific knowledge
Ability to develop Strategic Partnerships
Preferably having launch experience in oncology segment
Through understanding of institution business and preferably state govt segment

Demonstrate AZ Values Consistently

We follow the science
We put patients first
We play to win
We do the right thing
We are entrepreneurial

Key Relationships to reach solutionsInternal (to AZ or team)

Sales Management and Field Force
Medical and Regulatory departments
Marketing colleagues
Finance
HR
Supply Chain
Global/regional groups

External (to AZ)
Key opinion leaders, doctors, medical societies, regulatory body, healthcare associations, Pharmacists
Patients associations
Communication agencies (market research, PR, ads and events companies, etc.)

Why AstraZeneca?At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.You can find alternative messaging to use in the ‘Global Talent Attraction Story messaging’ section of the Global Playbook on the - try to use other examples in order to make it different for candidates!So, what’s next?

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.
If you’re curious to know more then please reach out to (contact person) We welcome with your application, no later than (Month) (XX)

Where can I find out more?Our Social Media, Follow AstraZeneca on LinkedInFollow AstraZeneca on FacebookFollow AstraZeneca on InstagramIf you have site, country or departmental social media then feel free to switch any of the above links.Date Posted 06-Aug-2025Closing Date 06-Sept-2025AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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