Mobile Performance Marketing Manager

CliqHR

  • Noida, Uttar Pradesh
  • Permanent
  • Full-time
  • 9 days ago
  • Apply easily
Job Description:Born in India, built for the world — Xapads is a 20-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. We’re not just present in global markets — we’re making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners, including GroupM, Publicis, OMD, and Dentsu.​Our supply operations span across Banner, Native, Video, In-App, CTV, and Web — and we pride ourselves on quality, scale, and speed. Backed by deep integrations with top-tier publishers, OEM,s and App Developers.Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we believe in building not just careers, but legacies.ABOUT THE JOB:The Job revolve around helping Brands, agencies and advertisers to tap the untapped audience via Mobile performance (Mobile / App user acquisition). A chance of working directly with various Premium supply channels and to understand the depth of In App user acquisition.We are looking for an experienced and talented success manager with strong analytical skills around Mobile Performance campaigns.JOB RESPONSIBILITIES:
  • Responsible for identifying and managing Mobile Performance campaign’s KPIs over the lifecycle of campaign execution.
  • Working on execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
  • Execution of campaigns on various premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.
  • Analyse campaign data, make applicable optimizations to campaigns to meet the campaign goals.
  • To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated.
  • Generating reports, and sharing campaign insights with the sales team / advertisers to create opportunities for up-sell cross-sell for sales teams.
  • Work as campaign delivery to ensure smooth campaign operations and optimizations for each campaign to achieve revenue goals.
QUALIFICATIONS AND SKILLS:
  • Minimum of 4 Years of experience in Campaign execution of Mobile Performance Campaign.
  • Well versed with life cycle of User acquisition via In-App marketing.
  • In-depth understanding of Mobile measurement partner (MMP) like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
  • Preference to candidates having experience in mobile user acquisition and re-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.

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