Marketing Manager

Touracle

  • Lucknow, Uttar Pradesh Kerala
  • Permanent
  • Full-time
  • 2 days ago
  • Apply easily
Marketing ManagerJob Title:Marketing Manager – B2B MarketingJob Code:Department:B2B MarketingReporting to:Regional / Senior Manager B2B MarketingLocation:Role Summary: The Marketing Manager – B2B is responsible for leading and executing the company’s B2B Marketing strategy, building strong relationships with travel agents and corporate clients, and driving revenue growth. This role requires a strategic mindset, leadership skills, and a hands-on approach to expanding market share and achieving Marketing targets in the tourism and hospitality sector.Key Responsibilities:
  • Develop and execute strategies to acquire new B2B clients and expand the company’s business network.
  • Drive Marketing initiatives and campaigns to increase market share and revenue.
  • Identify and capitalize on new business opportunities through market research and networking.
  • Build and maintain strong relationships with key travel agencies, corporate clients, and business partners.
  • Set and achieve monthly, quarterly, and annual Marketing targets as per company goals.
  • Monitor Marketing performance and analyse market trends to optimize business strategies.
  • Implement pricing strategies and Marketing promotions to drive conversions.
  • Ensure daily Marketing reporting and accurate data management.ad, mentor, and motivate a team of B2B Marketing executives and assistant managers.
  • Conduct regular training sessions to enhance product knowledge and Marketing skills.
  • Monitor team performance, provide constructive feedback, and drive productivity.
  • Promote a high-performance Marketing culture with a focus on customer satisfaction and retention.
  • Act as the primary point of contact for key B2B clients, ensuring strong relationships.
  • Handle high-value negotiations and resolve client concerns efficiently.
  • Conduct regular client meetings, presentations, and business reviews.
  • Stay updated on market trends, competitor strategies, and emerging opportunities.
  • Provide insights to senior management to improve Marketing strategies and offerings.
  • Recommend product and service improvements based on customer feedback.
  • Work closely with operations, marketing, and product teams to ensure seamless service delivery.
  • Align Marketing strategies with marketing campaigns for better lead conversion.
  • Ensure compliance with company policies and industry regulations.
Preferred Qualifications & Experience:
  • Bachelor’s/Master’s degree in Business, Marketing, Marketing, or a related field.
  • Experience in B2B Marketing, preferably in the tourism and hospitality sector.
  • Proven track record of achieving and exceeding Marketing targets.
  • Experience with CRM tools, Marketing analytics, and reporting.
Core Competencies
  • Marketing & Business Development | Negotiation & Closing Skills | Relationship Management | Leadership & Team Management | Strategic Thinking & Decision Making | Target-Oriented Approach | Excellent Communication & Presentation Skills

Touracle