Fractional CMO at an organic Superfood based Skincare Brand
WinnerBrands
Bangalore, Karnataka
Permanent
Full-time
18 days ago
About the employer brand: India's First Organic Superfoods - Based Skincare brand which stands as a beacon of ethical and transparent skincare, weaving the power of superfoods into its organic skincare line, Superfoods for Skin. With a commitment to purity, authenticity, and ethical practices, we showcase potent ingredients such as Astaxanthin, Reishi, Shiitake, and Chaga. Beyond being a brand, we are a community that champions the transformative potential of superfoods in self-care while unwaveringly upholding sustainability. Title - Fractional CMO Experience: 12+ years Expected Notice Period : Immediate to 30 Days Opportunity Type : Part Time (60 hours a month) Engagement Type : Remote Role Overview As a Fractional -CMO, the applicant must have in-depth marketing experience from various industries like Health and wellness, cosmetic industry, new age brands and FMCG Businesses with a passion of leveraging the best in class conventional and digital platforms in executing marketing strategy. The applicant will have to report to the Founders of the company and will work closely with different teams to ensure success in all marketing strategies and execution for brand.The applicant must also provide forward-thinking ideas to build and maintain a strong public presence. Ultimately, s/he should be able to drive all marketing efforts to achieve the business objectives. Job Description Execute conventional and digital marketing roadmap. Oversee Company's overall advertising and sales strategy. Drive revenue by increasing sales through marketing activities. Manage all marketing channels (e.g., conventional channels, website, blogs, emails, and social media etc.) to ensure brand consistency. Execute ATL, BTL and Digital Marketing Strategies Measure ROI and KPIs and prepare a budget. Develop specific campaigns to create and maintain high levels of customer interaction. Overseeing the social media accounts. Manage and improve online content, considering SEO and Google Analytics. Forecast sales performance trends and act proactively to increase the market segment. Liaise with Product, Design and Sales Heads to increase client satisfaction through cohesive strategies. Motivate teams to achieve the organisational marketing goals. Monitor competition and provide ideas to stand out. Stay up to date with market developments and trends Plan, direct and coordinate marketing budgets in accordance with organizational goals. Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organisation's products or services. Undertake market research studies and analyse the results in order to better understand the market and customer tastes. Skill-set required: Proven work experience as a senior Marketing Professional. Proven track record in designing and implementing successful marketing campaigns by leveraging conventional methods and digital platforms. Strong understanding of planning and execution of all current digital marketing channel functions. Solid knowledge of online marketing tools and best practices. Hands-on experience with SEO/SEM, Google Analytics and CRM software. Excellent analytical and project management skills. Strong team management and communication (written and verbal) skills. Educational and other Requirements Qualification: MBA - Marketing, Relevant Academics with Certifications in Marketing Experience: 12+ Years S/he should be available for immediate joining Job Requirements/Mandatory Skills Expertise in market planning, market research, and marketing management Strong knowledge of public relations and sales techniques Experience managing and leading a marketing team Excellent written and verbal communication skills Ability to think strategically and creatively. Experience working in the Wellness, cosmetic Industry or with a new aged brand. Why should you apply for this job Opportunity to build and shape India's first superfood brand. About WinnerBrands At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/ Registration implies consent to our privacy policies Thanks, WB Consultant