About Us:makeO healthcare - We are a fast-growing healthcare brand dedicated to making quality medical services and wellness solutions accessible to all. As part of our expansion, we are looking for a strategic and skilled content writer to join our digital team and help us craft compelling, trustworthy, and SEO-optimized content that drives organic growth and user trust. Key Responsibilities: Content Creation & Strategy:- Write clear, engaging, and medically accurate content for websites, blogs, landing pages, and social platforms. - Develop content for organic traffic growth with a focus on topical authority and keyword intent. - Collaborate with SEO teams to develop content calendars aligned with organic growth goals. SEO & Content Optimization:- Implement AI Overview-friendly content formats including FAQs, how-to guides, pros/cons, comparative content, and semantic structuring. - Optimize content for People Also Ask (PAA), featured snippets, and zero-click search results. - Regularly audit and update old content based on search intent shifts, SERP analysis, and Google's core updates. EEAT Compliance:- Integrate first-hand experience, expert references, citations, and trust signals in all content. - Collaborate with medical reviewers or healthcare professionals to validate and enrich content. - Ensure author bios, credentials, and content fact-checking processes are in place. Content Research:- Conduct in-depth research on health-related topics using credible sources such as PubMed, WHO, and peer-reviewed journals. - Monitor competitor and industry trends to identify content gaps and ranking opportunities. Content Governance:- Maintain tone of voice, readability, and brand consistency across all content formats. - Follow content SOPs for reviews, legal compliance, and medical accuracy. Must-Have Skills: - 4-5 years of content writing experience, preferably in the healthcare, wellness, or pharma sector. - Proven understanding of SEO writing, search intent, and AI-generated SERP behavior. - Strong command over content structuring for AI Overview and rich result eligibility. - Familiarity with EEAT principles and Google's Search Quality Evaluator Guidelines (SQEG). - Exceptional research, writing, and editing skills with a keen eye for detail. - Hands-on experience with CMS (WordPress preferred), SEO tools (Surfer, Ahrefs, SEMrush, or Clearscope), and analytics platforms (GSC, GA4). - Ability to write for multiple content formats: blogs, web copy, medical guides, landing pages, microcopy, etc. Good to Have: - Understanding of Generative AI and how to optimize content to coexist with or outrank AI-generated answers. - Basic knowledge of schema markup, structured data, and content-driven CRO. - Familiarity with medical writing standards (ref:updazz.com)