Content and Client Experience Narrative Strategist

IBM

Bangalore, Karnataka
Permanent
Full-time

2 months ago

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and Responsibilities
The Content and Client Experience Strategy team creates and curates content and experiences that articulate and amplify a compelling, differentiated, and consistent narrative about how IBM and our ecosystem of partners create value for our clients, educate them about our technology and consulting expertise, and ultimately drive IBM business growth. The team ensures that our messaging at events and experiences (e.g., Innovation Studios) is:

aligned to IBM’s GTM strategy to deliver on business growth
delivered in fresh and engaging formats that foster strong emotional connections and a deep understanding of IBM
can be scaled with consistency and relevancy across markets

As a narrative strategist, you will focus on cultivating a deep understanding of the market, our clients, and IBM’s differentiated value. The ideal candidate will pull that understanding into well researched points of view around how IBM technology and expertise deliver value across various themes, industries, and business imperatives. You will also work to create unique narratives for priority IBM events and client experiences that curates and customizes our IBM story for a particular target audience, including their pain points, motivations, and information needs. You further must galvanize and align all stakeholders, with varying levels of seniority, on the singular narrative and ensure all content and experiences reinforce our overarching story to deliver impactful messages that resonates with our target audience.This role will work closely with experts across the company including product and content marketing, communications, offering management, sales, and others, to build on their expertise and drive consensus to ensure our content and experience aligns with our business goals and messaging. In addition to the narrative, you will create additional content (e.g., keynotes, discussion guides, panel Q&A, speaking session storyboards/flows, speaking scripts, session titles and abstracts, booth copy and signage, etc.) and provide recommendations on other client-facing assets (e.g., case studies, videos, demos, etc.). You will also collaborate closely across the broader team to to bring to life the event themes in new and memorable ways and to measure and analyze content performance to continuously improve our content and experience strategies and achieve business objectives.If you are a talented storyteller with a passion for technology and a desire to drive business growth, you are encouraged to apply for this exciting opportunity!Required Technical and Professional Expertise

5+ years of experience in strategy, consulting, and/or across marketing disciplines (events, product, content, etc.)
Proven experience in content creation, storytelling, or copywriting, preferably in a B2B technology environment
Ability to bring an outside-in perspective through a deep understanding of the market, with a particular emphasis on the portfolio that IBM serves
Ability to synthesize components into a cohesive narrative with differentiated messaging and powerful storytelling
Stellar critical & analytical thinking skills combined with exceptional written and communication skills, with the ability to craft engaging narratives that resonate with our target audience
Adaptable and comfortable with a fast-paced, dynamic, rapidly changing environment
Strong collaborator and a team-oriented mindset
Deep enthusiasm and curiosity about understanding the role of technology in the business world and a strong passion to advocate and champion for technology’s role by helping others to better understand it
Ability to interact with senior management and influence decision makers
Ability to work independently with excellent time management skills and be a self-motivated individual

Preferred Technical and Professional Expertise

Creative thinker with a passion for storytelling and curiousity for new technologies and trends
Advanced project management skills and experience with the ability to manage multiple projects and priorities simultaneously (3+ years)

IBM

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