Deputy/Assistant Manager-Digital & Product

Adecco

  • Bangalore, Karnataka
  • Permanent
  • Full-time
  • 1 month ago
About Company:Our client is a renowned company specializing in water filtration products. Established in Germany in 1966, the company has achieved global leadership status in offering filtered water solutions for various settings including households, offices, and even portable use. With a track record of innovation, the company is particularly recognized for its advanced water filter pitchers. These pitchers effectively eliminate impurities such as chlorine, lead, and copper from tap water, utilizing activated carbon and ion exchange resin. The company prioritizes user convenience and ease of use, ensuring that individuals can enjoy clean and refreshing water effortlessly, regardless of their location.An Ideal Candidate:An ideal candidate should have a minimum of 3-5 years of comprehensive experience in digital marketing with expertise in below-the-line brand promotions, retail merchandising, and consumer marketing programs across the consumer durables and water purifier industry.Key Competencies:1. Assist Brand & Digital Marketing Manager in contributing to social media engagement and brand awareness campaigns.
2. Use web analytics software to monitor the performance of website and make recommendations for improvement.
3. Assist with paid media, including liaising with digital advertising agencies to develop and integrate content marketing strategies.
4. Manage e-communications reviews on all the platforms.
5. Liaise with Sales for planning & activating all BTL Activities, including visibility drives, sales activations, sampling, loyalty programs, etc.
6. Maintain any new product launches by competition in the segment and update the master list every quarter or when new launches happen.
7. Assist in the creation of innovative communication materials for ATL/BTL and Digital platform to ensure that brand standards have been implemented and archive all communication materials.
8. Support the team in daily administrative tasks, including setting meetings with internal and external stakeholders, keeping meeting minutes, and any research and data collection that may be required.
9. Support the e-commerce manager in planning and executing performance marketing campaigns on e-commerce platforms including Sponsored Products, Sponsored Brands, and Sponsored Display ads.

Adecco