Role Title: Manager, Channel Marketing (L09) Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. . We have recently been ranked #5 among India's Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place to Work India. We have been ranked Top 5 among India's Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India's Best Workplaces for Women in 2022. . We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore. Organizational Overview: Performance marketing team is the engine behind business growth as it handles majority of marketing activities. This includes targeting right audience though campaigns, distributing content via channel marketing, conducting thorough analysis of campaign launches and budgets, and also ensuring the compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drive ROI and elevate the Synchrony's brand presence in a dynamic market. Role Summary/Purpose: The selected candidate will be part of Performance Marketing Organization rolling up to Synchrony, India, Hyderabad. The Manager, Channel Marketing is responsible for ensuring thoughtful, on time delivery of Direct Marketing projects supporting Synchrony client marketing campaigns. This role manages list selection and segmentation, build, audit and deployment of marketing campaign emails, direct mails, mobile messages and files. The Campaign Marketing Manager is an expert in project management, process best practices and channel execution capabilities Key Responsibilities: Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects Manage the file selection, segmentation and facilitate accurate execution of Synchrony direct marketing campaigns Work within designated channel platforms to build and successfully launch direct marketing campaigns. Perform creative and data auditing and testing to ensure campaign accuracy Act as Subject Matter Expert in channel platform capabilities Drive data driven campaign results back to client teams for continuous campaign improvement. Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing Work within agile, fast-paced marketing environment Continued cross-channel upskilling in email, direct mail and mobile campaign execution, and other channels as added Utilize Cosmos Workfront tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution L3 process. Support Business CTC (Critical To Quality) management by driving process enhancement and efficiency Ensures adherence to company purchase order and including compliance with records retention, invoice management and procedures. Perform other duties and/or special projects as assigned. Lead email marketing audits to assess campaign performance, identify areas for improvement, and implement best practices Monitor and report on key email marketing metrics, providing insights and recommendations for continuous improvement Contribute to process simplification and automation initiatives to streamline email campaign creation and deployment Required Skills/Knowledge: Bachelor's degree in any discipline. MBA in marketing/digital marketing is preferred for this role. Minimum 2 years of email and direct mail marketing channel experience, with hands-on experience building, testing, auditing, and deploying commercial emails Minimum 2 years of experience with an enterprise email service platform: PCM/Harmony (or) Zeta (or) SFMC (Salesforce Marketing Cloud) Exposure to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc. Minimum 2 years of experience working with US stakeholders/ Offshore Clients Proficient with MS Office suite including Outlook, Word, Excel, and PowerPoint Strong project management skills and attention to detail Exposure to Marketing and retail concepts Strong written & verbal communication skills Good team player Desired Characteristics: Understanding of US credit card or retail business Exposure to Marketing databases Proven ability in delivering and reviewing projects with clients and peers. Exposure to any project management tool Exposure to Digital platforms Eligibility Criteria: Bachelor's degree in any discipline or MBA in marketing/Digital marketing with a minimum of 2 years of experience in building and deploying email campaigns via ESP (email service provider) or in lieu of a degree, 4+ years of experience in building and deploying email campaigns via ESP. Work timings: The role requires the incumbent to be available between 06:00 AM - 11:30 AM Eastern Time. The remaining hours are flexible, and would typically not exceed 11:00 PM IST, unless there is an exceptional business need. For Internal Applicants : Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (First Formal/Final Formal, PIP) L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible L07+ Employees can apply Marketing Salary Range: 1,050,000.00 - 2,400,000.00
