Pepagora - Manager - Social Media (3-5 yrs) Coimbatore/Tamil Nadu (Online/Digital Marketing)
PEPAGORA (INDIA) PRIVATE LIMITED
Coimbatore, Tamil Nadu
Permanent
Full-time
2 months ago
Key Responsibilities:- Develop and execute a social media strategy aligned with business objectives (bran awareness, traffic, engagement, and B2B lead generation). - Leverage AI tools (like ChatGPT, Jasper, Canva AI, Lately.ai, Buffer AI, etc.) to streamline content planning, creation, and analysis. - Manage and optimize all corporate social media accounts: LinkedIn (primary), Twitter, Facebook, Instagram, and YouTube. - Create compelling content-text, image, video, carousel posts-tailored for each platform and target audience. - Collaborate with the SEO, content, and sales teams to build campaign funnels that convert social traffic into qualified leads. - Monitor social trends and AI innovations to integrate emerging tools and methods. - Analyze social media performance using AI-enabled analytics tools and deliver monthly reports with actionable insights. - Engage with the B2B community: participate in discussions, respond to comments/messages, and build relationships with key influencers and potential partners.Required Qualifications: - 3-5 years of experience in B2B social media management, preferably in a tech or marketplace environment. - Proven track record of using AI tools to enhance content creation, scheduling, or analytics. - Strong command of LinkedIn marketing best practices, including content formats, analytics, and InMail campaigns. - Excellent copywriting skills with a strategic, analytical mindset. - Proficiency in design and video editing tools (Canva, Adobe Creative Suite, CapCut, etc.). - Deep understanding of the B2B buyer journey and digital sales funnels. - Knowledge of paid social campaigns and remarketing strategies is a plus. (ref:updazz.com)