About UsWe are a fast-growing IT software development company operating across both services and products. With a strong team of developers and designers, we aim to deliver innovative solutions for global clients. We are now seeking a seasoned and strategic Head of Marketing who can bring maturity, stability, and vision to our marketing function and take it to the next level.Role Overview- The Head of Marketing will be a strategic leader responsible for shaping and driving the marketing vision of the organization. - The role demands not only a deep understanding of B2B technology marketing but also strong leadership to guide the team towards achieving measurable growth in branding, market presence, and lead generation.- This position requires a mature professional who can balance strategic planning with execution excellence, and act as a trusted advisor to senior management.Key ResponsibilitiesStrategic Leadership :- Define and implement the long-term marketing strategy aligned with company goals.- Position the company as a trusted leader in IT services and product innovation.- Build scalable marketing processes, systems, and frameworks.- Act as a senior stakeholder, working closely with leadership on GTM strategies.Branding & Communication :- Strengthen corporate brand identity and reputation globally.- Ensure all marketing communications reflect a mature and consistent brand voice.- Develop high-quality marketing assets, PR campaigns, and thought-leadership content.Demand Generation & Market Growth :- Design and oversee lead generation and customer acquisition strategies.- Ensure alignment of marketing with sales to drive pipeline growth.- Leverage data-driven insights to optimize campaigns and ROI.Product & Service Marketing- Lead marketing for both software products and IT services.- Create impactful GTM strategies for new launches.- Identify emerging trends and competitive opportunities.Team Leadership & Development :- Lead, mentor, and empower a team of 6-7 marketing professionals (content, digital, design/UIUX).- Build a culture of accountability, creativity, and performance.- Upskill and coach team members to drive long-term career growth.Stakeholder Engagement :- Collaborate with internal teams (Sales, Product, Tech, UIUX) to ensure unified brand messaging.- Represent the company at industry events, panels, and client meetings.- Forge partnerships that enhance brand visibility.Required Skills & Qualifications :- 7+ years of progressive marketing experience, with at least 5 years in a leadership capacity.- Proven expertise in IT/SaaS/software development industry (products & services).- Strong background in strategic marketing, brand management, and digital growth.- Demonstrated success in building and leading marketing teams.- Excellent communication, stakeholder management, and presentation skills.- Mature, steady, and able to drive clarity in uncertain situations.Bangalore-based (mandatory).Why Join Us?- Lead the entire marketing function of a growing IT company.- Work directly with senior leadership in shaping company growth.- Opportunity to balance strategic thinking and execution excellence.- Competitive compensation with performance-based incentives.- Stable, growth-oriented, and innovative environment. (ref:updazz.com)
