KEY RESPONSIBILITIES:Breakthrough Concepting: Moving beyond standard formats to design "First-in-India" OOH innovations.Tech-Led Experiences: Integrating AR, VR, and interactive technology into outdoor brand storytelling.3D Visualization: Creating high-impact 3D renders and visualizations for client pitches using advanced modeling tools.Global Trend Integration: Adapting international OOH innovations (like London’s Piccadilly or NYC’s Times Square standards) for the Indian market.Cross-Functional Collaboration: Partnering with strategy, media planning, and technical production teams to ensure "Buildability" of creative ideas.Visual Storytelling: Crafting narratives that resonate with a moving audience, where the "Glance Time" is often less than three seconds.RequirementsThe Creative Hybrid: 3–6 years in Advertising or Media Design, with a portfolio that showcases "Thinking Outside the Box."The Technical Expert: Mastery of Adobe Creative Suite and high proficiency in 3D tools like Blender, Cinema 4D, or SketchUp.The Innovator: A deep passion for experiential design and the latest shifts in advertising technology.The Conceptualist: Strong ability to take a brand’s core message and translate it into a physical, high-impact installation.The Communicator: Ability to present complex visual concepts effectively to senior internal stakeholders and clients.
