Web Content Creator (3-8 yrs) Mumbai (Content/Design)
Hyrfast
Mumbai, Maharashtra
Permanent
Full-time
1 day ago
Summary:The Website Content Creator should be creative, analytical, and compliance-minded professional who creates clear, engaging, and SEO-optimized content. This role is pivotal in educating customers, promoting products, and supporting the company's digital growth and trust in the competitive fintech market.Key Responsibilities Content Creation & Storytelling- Write, edit, and publish engaging website content: product pages, blogs, help center articles, FAQs, onboarding guides, case studies, newsletters, and dynamic banners.- Translate complex financial, technical, or regulatory topics into clear, user-friendly language adaptable for various customer personas (First Users, Existing Customers.).- Work closely with designers to pair copy with compelling visuals and charts that clarify fintech concepts. Product & Feature Highlighting- Develop conversion-focused copy for new product launches, app features, updates, and campaigns (e.g., explaining digital onboarding, KYC, payment wallets, or investment tools).- Maintain up-to-date, compliant, and brand-aligned product information with clear value propositions and how-to guides. SEO Optimization & Discoverability- Conduct keyword research and implement on-page SEO best practices-including meta titles, descriptions, headers, and schema where relevant.- Regularly review analytics to enhance discoverability, increase organic traffic, and improve rankings for target mutual fund and investment terms. Compliance & Clarity- Collaborate with compliance/legal teams to ensure content meets regulatory requirements (e.g., disclaimers, risk statements, terms of use).- Create educational content that fosters mutual fund adoption (e.g., tips right investing and other best practices that drives responsible investment behavior etc). User Journey Support- Map and address the needs of diverse website users across their journey-onboarding first-timers, providing advanced learning for power users, and creating help articles for troubleshooting.- Develop interactive or multimedia content (videos, calculators, infographics) as needed to boost retention and clarity. Collaboration & Stakeholder Management- Partner with product managers, designers, marketing, and data teams to align messaging with business goals, product roadmaps, and campaigns.- Stay updated on fintech trends, market positioning, and competitor messaging to inform content strategy.Required Skills & Qualifications- 2-4+ years' experience in digital content creation, journalism, or marketing-ideally for fintech, wealth management or mutual funds.- Excellent writing, editing, and visual communication skills catered to diverse financial literacy levels.- Strong grasp of SEO, CMS (STRAPI), and basic HTML.- Analytical mindset-comfortable using tools like Google Analytics, Search Console and Looker studio.- Ability to blend technical accuracy, persuasive storytelling, and brand voice.Desired Attributes- Clear communicator, able to turn abstract or regulated subjects into actionable, relatable content.- Creative and collaborative-works well in agile, cross-functional teams.- Eager, proactive, and quick to learn new digital tools and fintech concepts. (ref:updazz.com)