Designer ,Sport & Polos ,Peter England

• Conduct primary & secondary Research on Fashion & Lifestyle trends; benchmark competition brands and travel to fairs/markets & mills
• work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.
• Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category

• Create the seasonal concept
• to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise

• Liaison with the Product & Product Development teams to understand costing/commercial viability of the merchandize.
• Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection.

• Monitor creation of quality tech packs and facilitate timely uploads on the PLM · intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar

• Lead Quality sampling; guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables.

• Work closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements

• Develop team capabilities · ensure continuous learning & development for all individuals in the team
• Self-Development Ensure travel & visits to mills, fairs; work in the market to understand emerging trends & consumer insights.
• Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines

Aditya Birla Group