
Assistant Manager - Customer Marketing
- Pune, Maharashtra
- Permanent
- Full-time
- 2-4 years experience in FMCG / Alco-Bev sales
- Planning, execution and review.
- Analytical & reasoning skills; data analytics
- Communication & negotiation skills
- Collaboration skills
- ROI Orientation
- Vendor Management
- Training promoters in outlets
- Creativity
- Extensive travelling across to the outlets
- Visiting the different markets, visiting outlets during activations
- Engaging consumers and customers at the outlets
- Ability to multitask and deal with complex challenges
- Constantly scouting for new opportunities
- Conduct market recee with Sales team to evaluate and finalize the outlets
- Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
- Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
- Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc
- Collate and update TSEs & TLs monthly Scores in online & offline Portal
- Prepare and supervise contracts for rental outlets and get their approval through the legal team
- Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
- Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments
- Help SCMM develop brand communication options at various channels as per brand imperatives
- Co-ordinate with vendors to oversee execution of signage in the state.
- Execute agrees visibility strategy and track and monitor visibility execution
- Responsible for the choice of outlets for implementation along with the Sales team.
- Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.