Vice President -Marketing Strategy and Social Media

HSBC

Mumbai, Maharashtra
Permanent
Full-time

13 days ago

Job descriptionSome careers open more doors than others.If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you furtherPrincipal ResponsibilitiesThe Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.This role will be responsible to bring new Brand partners, create long term Intellectual properties(IPs), strategy and framework for delivery of all events, third party sponsorships and the coordination of all activities to drive Brand recall, acquire new customers and engage with existing customers for HSBC Wealth & Personal Banking business in India.Key Responsibilities

Managing partnerships/sponsorship and events programmes from contract stage to delivery, managing relationships with internal stakeholders and external agency partners
Contect marketing for existing and new properties, partnerships for social, digital and other media channels
Deployment of the overall event and partnehsips/sponsorship planning process, including the briefing and co-ordination of all planned communication activities that supports or promotes the activities
Support fromtline teams with leads from events and partnership to aid in acquisition and meet the KPIs
Working with the business and other Marketing teams to define event deliverables, content and messaging – and deploy accordingly
Delivery of flexible activation programmes that support the overall sponsorship and events strategy and work across a range of communication channels and platforms
Day-to-day interactions with agency partners in the development and delivery of events and sponsorship activities, and providing feedback on performance against agreed SLAs
Think of innovative and disruptive ways to solve complex business problems by challenging status quo
Create & service long term brand IPs to generate ethos and resonance for HSBC India as a brand
Holders of this role are expected to demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with our external customers, internal stakeholders and audiences. These should include digital marketing, new technology, Marketing Automation, Customer Relationship Management, Agile working practices, and data and analytical tools, and how this helps HSBC to be more customer centric.
Formulating and implementing Marketing activities and campaigns based on innovation, new age technologies and out of box thinking to support the achievement of revenue growth targets for HSBC India – WPB
Building the HSBC brand presence and supporting the local activation of campaigns and events
Collaborating with key internal stakeholders and effectively managing a broad range of agencies (e.g. creative, media and events) to ensure timely delivery of campaign
Keep abreast of customer needs and latest Marketing trends within the industry via all opportunities whether face-to-face, online or via research
Contribute to the implementation and monitoring of the application of Marketing policies, governance frameworks, procedures, practices and standards to ensure quality, effective risk management and regulatory compliance

Requirements

Detailed understanding of retail banking products and services
Leadership, agency management and collaborative skills
MBA in Marketing and/or prior experience in Marketing will be an added advantage
Strong and consistent communication skills and ability to communicate and collaborate with multiple teams in multiple locations. Fluent oral and written English communication skills.
Prior experience in customer product /proposition marketing including digging customer insights, forming marketing strategies, developing campaigns for customer acquisition, organizing customer events, launching new product / proposition will be preferred
Prior experience in customer product /proposition marketing including digging customer insights, forming marketing strategies, developing campaigns for customer acquisition, organizing customer events, launching new product / proposition will be preferred
Relevant experience in Marketing & Brand & Social strategy
Ability to think and work innovatively, and capable to influence the key stakeholders to deliver the result
Can work independently, both at a strategic and at a tactical level

Useful LinkLink to Careers Site: ClickYou’ll achieve more at HSBC.HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.Issued by The Hongkong and Shanghai Banking Corporation Limited, India

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