The Pinkvilla team is looking for a smart and experienced candidate to manage SEO of our website www.pinkvilla.com and any other websites we may launch. About PinkVilla: Pinkvilla is India's leading entertainment & lifestyle portal known for its timely and trending news updates that readers from across 200 countries have been following for over 15 years now. A household name, Pinkvilla is proud of its followers, outstretching 50 million monthly website visitors and over 18 million followers across its various social media channels. Based in: Mumbai/Remote What do you need to do (Role and Responsibilities) Lead the SEO efforts for the Entertainment wing of our business. Take ownership of end-to-end SEO activities, including technical SEO, keyword research, competitor monitoring, content updating & reporting. Work with cross-functional teams across tech, product, editorial, and social to drive up the organic traffic numbers and brand visibility. Team building, managing team performance, and overseeing day-to-day operations. Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with Content and Social teams. Work with the content team in educating them on the importance of SEO and how to develop content to get more organic traffic. Work with content leads to co-create content calendars, plans, and strategies while ensuring the same is executed. Lead the link-building efforts, including strategy and processes. Create and overlook google analytics dashboards, reports, and key reporting tools, highlighting key areas of important tracking of traffic on and from the website. Conduct competitor research & analysis, identify gaps, and get it implemented in real-time. Implementing best SEO practices and the latest Google algorithm updates, reviewing written content for SEO scores, and suggesting inputs based on tool-generated data. Who could you be Background and Experience: You must have 4+ years of experience in SEO You must have a Qualification in Bachelor's degree from a reputed institution. You must have a proven record of accomplishment for growth in Data/Product SEO traffic. You must have a background in News Media. You should have a decent understanding of multi-lingual content optimization and sound knowledge of HTML and CSS to identify code-based optimization opportunities. You must be proficient in Search Engine Optimization reporting and analytical tools and web analytics tools such as GoogleAnalytics, Google Webmaster Tools, SEMRush, Ahrefs.com, comscore (would be an added advantage). You must be self-motivated and keep an eye on the latest developments in the area of your work. You must have excellent leadership skills and decision-making skills. You must be a team player with a go-getter attitude with a positive mindset motivating the team. You must have exceptional communication and presentation skills, and good analytical or problem-solving skills. You must be good at time management and have the ability and accountability to the lead project and team.