Performance Marketing Manager

Keka

  • Hyderabad, Telangana
  • Permanent
  • Full-time
  • 1 month ago
About Us:
  • We are B2B SaaS Platform pre-dominantly into the HR Space, helping companies and employees w.r.t time, attendance, performance management, payroll management, onboarding and hiring modules.
  • This is one of those products which any HR would need to automate his/her process in any organization.
  • 8 years since we have entered the market, and we do have a client base of around 8500 at present domestically and now we are planning to expand to the US Market
  • Some of our clients are OYO, RR, Dream11, One+, shadi.com and so on. We have recently received Series funding of $57 million as well which is highest in the SaaS world.
Few Key Achievements:
  • Company Valuation: 200 million Approximately
  • Annual Revenue as of 2024: 13-14 million USD.
  • 60-65% Year-on year growth
  • Highest funding in the SaaS Space
About the Role:Job Title: Lead - Performance MarketingLocation: HyderabadJob Summary:We are seeking a dynamic and results-driven Head of Performance Marketing to lead our marketing team. You will be responsible for developing and executing performance marketing strategies that drive customer acquisition, engagement, and retention across multiple channels.Key Responsibilities:
  • Create and implement comprehensive performance marketing strategies to achieve business objectives and drive revenue growth.
  • Manage and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and accountability.
  • Manage paid budgets globally while improving campaign performances and increasing ROAS
  • Manage relationship and expectations with various affiliates to drive promised lead volume and quality
  • Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including PPC, SEO, display, social media.
  • Utilize analytics tools to track campaign performance, generate insights, and make data-driven decisions to optimize marketing efforts.
  • Manage and allocate the performance marketing budget effectively to maximize ROI and ensure cost-efficient spending.
  • Work closely with product, sales, and customer service teams to align marketing strategies with overall business goals.
  • Stay abreast of industry trends, competitor activities, and emerging technologies to identify new opportunities for growth.
Qualifications:
  • Bachelor's degree in marketing, Business, or related field; MBA preferred.
  • 7+ years of experience in performance marketing or digital marketing, with at least 3 years in a leadership role.
  • Proven track record of driving measurable results in customer acquisition and revenue growth.
  • Strong analytical skills with experience in data analysis tools (e.g., Google Analytics, Tableau).
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment.

Keka