
Analyst - Loyalty Data Analytics
- Gurgaon, Haryana
- Permanent
- Full-time
- Gather and organize data from various sources using SQL to explore data, conduct performance analyses, identify opportunities, and proactively suggest initiatives to meet campaign objectives
- Create, modify and automate reports and dashboards - take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers using data visualization tools
- Strategize and build custom, curated audiences for brands basis the campaign goals and objectives to optimize performance
- Support with pre-sales analytics, providing data-driven insights on United audience and inventory to Sales teams
- Collaborate with brands via Clean Room Technology for data sharing to create audience overlap analyses, generate audience insights, and inform campaign performance
- Bachelor's degree
- Business, Analytics
- SQL
- Visualization tools – Power BI
- 2+ years of experience in Marketing/ Advertising/ Analytics
- Strong, proactive and structured communication to manage timelines and stakeholder expectations
- Ability to understand the business context to optimize ad performance
- Proven comfort and an intellectual curiosity for working with very large data sets
- Experience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationships
- Proficiency in using database querying tools and writing complex queries and procedures using SQL
- Advanced level comfort with Excel and PowerPoint
- Ability to communicate analysis in a clear and precise manner
- High sense of ownership of work, and ability to lead a team
- Ability to work under time constraints
- Must be legally authorized to work in India for any employer without sponsorship
- Must be fluent in English (written and spoken)
- Successful completion of interview required to meet job qualification
- Reliable, punctual attendance is an essential function of the position