Senior Event Marketing Lead

• Manage event brief development to inform communication and creative tactics.
• Coordinate with internal stakeholders and external vendors to ensure timelines, activation plans, and deliverables execute efficiently and effectively.
• Manage comprehensive event plans, timelines, and budgets in collaboration with the Senior Manager, Events and Experiences.
• Work with marketing operations to ensure smooth communication between regions and teams.
• Coordinate event logistics, from venue selection to program management to on-site support for select events.
• Ensure compliance with brand, legal, procurement and contract policies.
• Ensure high-quality event delivery, adhering to established standards and objectives.

• Collaborate with the marketing team (regional, channel, product, content, sales enablement, and social) to develop promotional strategies, communications, and materials.
• Coordinate message delivery over digital and traditional channels to maximize event visibility, attendance, and engagement.

• Lead alignment with event budget requirements for select events, ensuring cost-effective solutions without compromising quality.
• Work with the Senior Manager, Events and Experiences and the marketing ops team to maintain accurate budget oversight and financial reporting for each event.

• Track, measure, and report on event performance using key metrics such as lead generation, engagement levels, and pipeline acceleration.
• Conduct post-event surveys and evaluations to determine satisfaction and identify areas for improvement.

• Stay informed on industry trends and best practices to continuously improve event offerings.

• Bachelor’s degree in Event Management, Marketing, Communications, or related field.
• Minimum of 5 years of experience in event management, preferably within a corporate, B2B environment. IT and/or software market is a plus.
• Proven track record of managing large and regional events from conception to completion.
• Strong organizational and project management skills with an ability to multitask.
• Exceptional attention to detail
• Excellent communication and interpersonal skills.
• Proficiency in event management software and Microsoft Office Suite.
• Ability to work independently and thrive in a fast-paced, dynamic environment.

• Experience working with international teams and diverse cultural contexts.
• Creative problem-solving skills and a proactive approach to challenges.
• Passion for delivering exceptional customer experiences.

GE Vernova