Digital Insights Analyst
IBM
- Bangalore, Karnataka
- Permanent
- Full-time
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and Responsibilities
- Analyze marketing data to provide actionable insights and recommendations for campaign optimization.
- Utilize analytics tools (e.g., Google Analytics, Adobe Analytics, Sprinklr, Xandr) to track and measure the performance of marketing campaigns.
- Experience in working with Adobe Launch & Adobe Analytics & Google Analytics tool.
- Experience in working with Adobe Target.
- Experience in creating dashboards and reports to visualize and maintain dashboards and reports to visualize key performance indicators (KPIs) for marketing initiatives.
- Conduct in-depth data analysis to identify trends, patterns, and areas for improvement.
- Collaborate with marketing teams to define and implement tracking parameters for accurate data collection.
- Utilize statistical techniques and modeling to forecast and analyze marketing outcomes.
- Perform A/B testing and multivariate analysis to optimize marketing strategies.
- Interpret and communicate complex data insights to non-technical stakeholders.
- Stay updated on industry trends and advancements in marketing analytics.
- Collaborate with cross-functional teams to integrate marketing analytics into overall business strategy.
- Proficient in marketing analytics tools, such as Google Analytics, Adobe Analytics, Sprinklr, and Xandr
- Strong analytical and quantitative skills with a focus on data interpretation.
- Experience with data visualization tools (e.g., Tableau, Power BI) for reporting.
- Knowledge of statistical analysis techniques and modeling for marketing data.
- Familiarity with A/B testing methodologies and statistical significance.
- Effective communication skills to convey data insights to non-technical audiences.
- Detail-oriented with a focus on data accuracy and integrity.
- Collaboration skills to work closely with marketing and data teams.
- Understanding of digital marketing channels and their impact on analytics.
- Proficiency in coding languages such as Python or R for advanced analytics.
- Exposure to machine learning techniques for predictive marketing analytics.
- Knowledge of marketing automation platforms and their analytics capabilities.
- Familiarity with CRM systems and their integration with marketing analytics.
- Certification in relevant analytics tools or methodologies.
- Continuous learning and staying updated on industry trends in marketing analytics.
- Experience with attribution modeling for cross-channel marketing analysis.
- Understanding of customer journey mapping and its impact on analytics.
- Knowledge of marketing ROI measurement and reporting.