OTT & In App Ads Specialist

Synergy Resource Solutions View all jobs

Ahmedabad, Gujarat
Rs. 45,000 per month
Permanent
Full-time

3 days ago
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Greetings from Synergy Resource Solutions, a leading recruitment consultancy firm.Our Client is an advertising agency that provides tailor made solutions for each brand and business. They provide Digital marketing - website development, SEO, Social Media Management. Media strategy, planning and buying: OTT, In App, Paid Ads (Google & Meta), TV, Outdoor, Cinema, Radio, Print services.Position: OTT & In App Ads SpecialistFunction/Area of work: To strategically plan and negotiate high-visibility placements across the app/OTT ecosystem that maximize brand "splash" and reachExperience: 2+ years of experience: 2-4 years of experience navigating the complex world of digital media buying.Reporting Manager: Will report to the head of digital marketing (one of the company owners), will work alongside ads specialists who also report to the same.Location: AhmedabadWork Timing: 11AM -7PM ( Monday to Saturday)Salary: 45000-60000The OpportunityDo you love the feeling of seeing a brand come to life in the right place at the perfect time? Whether it’s an essential grocery run on BlinkIt, a morning scroll through InShorts, or a movie night on JioHotstar, we are looking for a media specialist who sees these platforms as more than just ad space.We’re looking for a thoughtful, driven person to join our team, someone who treats every client’s budget with care and genuine interest. If you’re a self-starter who balances a deep understanding of data with a natural curiosity and intuition for what works, we’d love to have you grow with us. Let’s create a splash by finding the most impactful placements together.Your Core Responsibilities

Full-Spectrum Media Planning: Design and execute high-impact campaigns across a massive variety of digital environments such as:

Quick Commerce & Retail: Swiggy, Zomato, BlinkIt, Zepto, Amazon, PayTM.
Community & Utility: MyGate, NoBrokerHood, IRCTC, M-Indicator, TrueCaller.
Content & Audio: Spotify, JioSaavn, DailyHunt, InShorts, Sharechat.
Gaming & Lifestyle: Rooter, Pokkt, BookMyShow.
OTT Dominance: Lead placements on premier streaming services including JioHotstar, Zee5, SonyLiv, Amazon MX Player, SunNXT, Aha, and JioTV.
Brief-to-Splash: Take a raw client brief and transform it into a strong strategy that prioritizes impact over “standard” metrics.
Continuous Optimization: Monitor and execute campaigns, ensuring the best outcome for the client.
Negotiation & Partnerships: negotiate with media and ad networks to secure premium inventory at the most competitive rates.

Who You Are

The Agency Expert: 2-4 years of experience navigating the complex world of digital media buying.
A Master of Time: Agency life moves fast. You have impeccable time management skills and can manage multiple campaign launches with strong attention to detail.
A Self-Starter: You don’t wait for a tutorial. You proactively learn and seek out new platforms and formats.
Strong Communicator: You can explain the “why” behind a media plan with authority, making complex data sound intuitive and exciting to clients.
Team Player: You collaborate with our creative team to ensure the ad creative is optimized for the specific platform (e.g., knowing what works on a 6-second bumper vs. a static banner).

Why Join Us?

Diverse Industry Exposure: We work across countless sectors. You’ll learn how to market everything from Healthcare to FMCG.
Creative Freedom: We give you the freedom to explore unconventional ideas. If you see a new way to use an app like Zepto or Sharechat, we want to hear it.
Growth-First Culture: We value curiosity. As the digital landscape evolves, we provide the space and support for you to master the latest ad-tech and AI tools.

Required Skills:

The Agency Expert: 2-4 years of experience navigating the complex world of digital media buying.
A Master of Time: Agency life moves fast. You have impeccable time management skills and can manage multiple campaign launches with strong attention to detail.
A Self-Starter: You don’t wait for a tutorial. You proactively learn and seek out new platforms and formats.
Strong Communicator: You can explain the “why” behind a media plan with authority, making complex data sound intuitive and exciting to clients.
Team Player: You collaborate with our creative team to ensure the ad creative is optimized for the specific platform (e.g., knowing what works on a 6-second bumper vs. a static banner).

Must-Have:

Ecosystem Depth: Intimate knowledge of ad formats and audience segments across diverse OTT and In App platforms.
OTT Technicals: Understanding programmatic vs. direct buy models for platforms like JioHotstar, Zee5, and SonyLiv.
Negotiation Prowess: Ability to barter and push for premium placements/lower rates with media.
Presentation Mastery: Ability to take a raw brief and turn it into a high-quality, persuasive pitch/plan.

Nice-to-Have:

Ad-Tech Knowledge: Understanding SDKs, server-side tracking, and attribution models for in-app ads.
Media Contacts: Existing relationships with media and ad networks to fast-track campaigns.
Data Visualization: Ability to build live dashboards (Tableau/Looker Studio) for client reporting.

Communication Requirements:

English communication: Excellent
Hindi communication: Good
Gujarati communication: Good (optional)

If interested & your profile matches the requirement, please share your updated resume with details of your present salary, expectations & notice period.

Synergy Resource Solutions