Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to carry out) 1. Achievement of Budgeted Targets • Achieve the budgeted sales targets and brand wise sales targets and growth targets for the respective geographical region in line with the divisional objectives • Achieve sales target with profit as budgeted • Achieve product mix as budgeted and market share as applicable to the therapy • Prepare Sales Plans, Forecast Plans and achieve weekly and monthly sales targets • Effective Intervention in low performance territories, low YPM territories through focused efforts (joint field work) of self and respective line managers • Ensure Business Hygiene parameters: Reduction of Expiries / Breakages, Nil Sales Return & Nil Cheque Bounce, Liquidation of stocks more than 90 days at C&F locations • Adherence to policies and implementation of activities as per company SOPs • Ensure sales forecast and collection 2. . Team Building / Leadership & Direction • Address the competence and discipline requirements of field officers and managers through training, coaching & counseling • Field induction and training, coaching, and mentoring of reportees • Support HOD in acting as an integrating mechanism between Marketing and Sales Teams and thereby ensuring proper team work and productivity • Support the HOD and Orgn in achieving 100% deployment of field staff, improving retention of team members through effectively cascading inter departmental initiatives • Support the Orgn in developing people and readying them for meeting Internal Promotion requirements 3. Effective Implementation • Ensure achievement of Key Performance Indicators like Dr. Call Average, MCR coverage, KOL coverage, YPM Parameter etc of each field officer and each line manager • Implementation of company strategies • Study competition strategy and use it to tackle sales challenges • Ensure effective implementation of marketing strategies and / or programs by the field force in the region • Provide objective customer feedback on Marketing programs to HOD and PMT by gathering information from field and through self observation during field work 4. Customer Management / KOL Management • Cascade and implement the KOL strategy • Improve ROI from KOLs through ensuring periodical visits by self and team 5. Product Management / Development • Development of 2nd line brands into large contributors with economies of scale and high Market Share • Successful launch and establishment of new products by the field force • Be the ambassador for the company and set high levels of standards and professionalism
