Job Role : Digital Lead Generation Analyst Experience : 2 to 3 years of experience in digital marketing, focusing on lead generation, preferably within the healthcare sector Work Hours : Flexible 4 to 5 hours per day (Monday to Saturday) Work Type : Part-time Remote Company Description Overqualified Housewives was started with one goal in mind - to promote financial independence and skill monetisation in Indian women. This platform is dedicated to empowering women professionals to restart their career after a break . We provide a supportive and inclusive work environment that fosters personal and professional growth. Role Description This is a part-time remote role for a Digital Lead Generation Analyst to join our client's team (including mothers). This person spearhead our efforts in acquiring new clients within the healthcare sector. The role will be pivotal in identifying and nurturing potential clients through email marketing campaigns, lead-generation strategies, and targeted outreach efforts. The ideal candidate will possess a strong understanding of digital marketing tactics, particularly in the realm of lead generation, and will be adept at leveraging various tools and platforms to drive results. Additionally, proficiency in video editing is crucial, as the candidate will be responsible for creating and disseminating compelling video content across various social platforms as part of our lead-generation initiatives. Responsibilities Develop lead generation strategies tailored for healthcare organisations. Execute engaging email marketing campaigns to attract potential clients and implement email nurturing sequences to build relationships with leads. Analyse campaign performance and optimise strategies. Qualify leads and segment them effectively for targeted outreach. Stay updated on healthcare industry trends for informed strategies. Collaborate closely with cross-functional teams, including sales, marketing, and business development, to align lead generation efforts with overall business objectives. Edit and create captivating video content across social platforms to enhance lead-generation efforts. Qualifications Bachelor's degree in Marketing or a related field is preferred. Minimum 2 to 3 years of experience in digital marketing, focusing on lead generation, preferably within the healthcare sector. Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. Excellent communication skills, both written and verbal, with the ability to craft compelling messaging and content. Deep understanding of marketing channels. Proficient in video editing for creating engaging content for various social platforms. Openings : 1 position Package : INR 15,000 per month to INR 18,000 depending upon the prior experience and skillset