About Drip CapitalDrip Capital is a high-growth FinTech focused on the $5T global SME cross-border trade industry. We offer multiple, innovative trade financing products targeted towards SMEs in developing markets, providing rapidly growing SMEs quick and easy access to finance. With a focus on technology, our vision is to eliminate the hassle of paperwork and bureaucracy and create a seamless borrowing experience for its customers.Our team comprises talent from top-tier institutions including Wharton, Stanford, and IITs with years of experience at companies like Google, Amazon, Standard Chartered, Blackrock, and Yahoo. We are backed by leading Silicon Valley investors - Sequoia, Wing, Accel, and Y Combinator. We are a global company headquartered in Silicon Valley along with offices in India and Mexico.Role specificationsAs a content marketer, this role will lead development and execution of comprehensive content marketing strategies to enhance brand visibility, support lead generation, and engage our target audience through various avenues including PR, Product Marketing Collateral, Social Media, Email content and ad banners as well as overall website content. Experience in B2B content marketing for the Financial Services industry will be critical to success in this role.This will be predominantly a work from office position - 5 days a week (Andheri-East, Mumbai).Key responsibilities will include:Design content marketing strategies based on business objectives, target audience and market trendsCreate content across multiple formats including brochures, battlecards, flyers, articles, case studies, infographics, videos, webinars, website, social media etc.Be the custodian of all PR communication as well as Social Media postsWork closely with product teams to build Product Marketing ContentCollaborate with Performance marketing & Email Marketing team to optimize contentRegularly optimize content to maximize reach, engagement and performanceDevelop and implement keyword strategies, optimize content for search engines, and improve organic visibility and rankingPlan and execute content distribution across various channels to expand reach and drive trafficRecommend new trends, channels or opportunities to improve our content marketing effectivenessWhat we look for:Experience and SkillsBachelors degree in marketing, mass media, communications or related field5- 7 years of post-qualification work experience in B2B content marketingQuick understanding of commercial aspects of businessProject management skills and excellent eye for detailExcellent communication skills - written and verbalStrong interpersonal, collaboration, and relationship-building skillsHigh sense of ownership with bias towards executionHumble, open to feedback and collaborative
