Market Research Manager

New Delhi
Permanent
Full-time

1 month ago

SKILLS AND KNOWLEDGEa) QualificationsMBA from reputed InstitutionsPlease note that the Educational qualification should be from AICTE/UGC approved colleges only.b) Work ExperienceExperience in Market Research for 3-6 years of overall work experience either as part of core profile as Research provider, or has worked in Research Department in Consumer based Organizations (FMCG/Durables/Auto etc.)JOB PURPOSETo enable Marketing & Sales decision making through identifying & evaluating opportunities, Analysis of Consumer Segment Behavior and Perception, measuring Impact of Marketing Actions on Brand Health, Segmentation and Product Positioning & preferencesPRINCIPAL ACCOUNTABILITIESa) Identifying Market Dynamics and new developments in Auto industry, Consumer Preferences, Products, Marketing techniques etc. and brief Management for strategic actionb) Conceptualizing, Planning and Execution of Market Research Studies through Research Agenciesc) Scan Secondary Research Studies and Sources available for relevant insightsd) Analysis of Research findings, interpretation to identify trends and use of Research Techniques to present Marketing StrategyMAJOR CHALLENGESKnowledge intensive function and hence adequate buffer manpower is required to ensure continuity of skills availability in the department if timely Job Rotations are to be done.DECISIONS

Decisions at his end: Research Methodology, Preparing Research Brief, Setting/Evaluating Questionnaire, Sample etc., Reporting & Presentation, identifying sources of studies and Agencies.
Decisions at superior level: Agency approval, Research Approval, Budget

INTERACTIONS

Internal Clients: Entire Marketing & Sales
External Clients: Research Agencies, Research Bodies and various Authorities (national and international)

Maruti Suzuki

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