People Consulting - Campaign Design And Communication Strategy - Senior

Thiruvananthapuram, Kerala
Permanent
Full-time

28 days ago

At EY, we're all in to shape your future with confidence.We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.Join EY and help to build a better working world.Senior - Campaign Design & Communication StrategyPeople Consulting shapes and delivers the part of business strategy that depends on people. As a professional, you will have the opportunity to work with global clients to understand and address some of their largest and most complex people-related challenges and ultimately improve and drive valuable and sustainable business results. We focus on engagements that relate to performance, talent, systems, reward, mobility and analytics.We believe that you should own and shape your career. But we'll provide the support and opportunities to develop the skills, knowledge and experience to succeed. The strength of our global network, combined with local empowerment and a relentless focus on winning in specific markets, means you'll interact and team with individuals from various geographies and sectors. So, whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.The OpportunityIn the People Consulting team, we help our clients with:

Performance - effectively manage change through developing innovative, digitally centric behaviour-led strategies for operating model changes, technology shifts, and M&A.
HR Transformation - design HR operating models, shared services, organization structures, digital technology enablement, and HR process improvement.
Talent Optimization - develop workforce strategies, manage talent and people risk, build capability, and support cultural transformation.
Rewards Optimization - design reward frameworks aligned to business strategy and optimize compensation and benefits for retention and well-being.

Our services extend across eight distinctive services: Organization Design & Planning, Talent Strategy & Management, Learning Services, Leadership Culture & DEI, Workforce Planning & Management, People Experience Design & Insights, Change Experience, and Managed Services.Focus Areas:Lead the development of client campaigns and communications across transformation programs, leadership initiatives, and enterprise learning. This creative-facing role connects strategy to execution and brings human-cantered storytelling to workforce experiences.Key Responsibilities:

Create end-to-end campaigns for internal transformations, learning initiatives, and cultural activations
Develop visual assets, playbooks, messaging decks, and engagement materials tailored to specific workforce audiences
Partner with consulting teams to translate behavioural and strategic insights into compelling communications
Prototype interactive experiences that support adoption, upskilling, and enterprise-wide engagement
Support design of immersive communication journeys linked to talent and organizational initiatives
Contribute to creative strategy for client-facing events, learning pathways, and experience design forums
Collaborate with internal teams to test narrative formats across diverse sectors and geographies

Experience & Qualifications:

6-9 years in communications, campaign design, or experience strategy within consulting or corporate environments
Master's degree in Business, Communications, Organizational Psychology, or equivalent creative discipline
Portfolio of impactful campaigns and communication tools for enterprise audiences
Exposure to co-creation, prototyping, and strategic storytelling methods
Strong narrative and visual design capabilities with cross-functional collaboration experience
Comfort working in fast-paced, ambiguous environments requiring independent ownership

Skills and Attributes

Ability to translate strategy into clear, engaging messaging and visual storytelling
Strong verbal, written, and visual communication skills
Confident working across ambiguous briefs and tight timelines
Collaborative and co-creative mindset across consulting and design teams
Skilled in tailoring content for diverse enterprise audiences
Curious, iterative, and adaptive with a bias for building from scratch
Familiar with prototyping, comms playbooks, and design strategy principles

Recommended know-how of the following tools:

Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Figma for rapid prototyping
Miro or MURAL for team collaboration and workshop design
Articulate Storyline or Rise 360 for e-learning content development
Microsoft Copilot for draft messaging and idea generation

Good to have Certifications and Learning Paths

IDEO U - Human-Cantered Design or Storytelling for Influence
CXL Institute - Behavioural Science for Marketers
Design Thinking

EY | Building a better working worldEY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

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