Key Responsibilities: - Plan and execute marketing campaigns and initiatives across multiple brands and geographies, ensuring alignment with academic admission cycles- Develop targeted campaigns for competitive education brands Preschools, K-12 School Admissions, and higher education programs - Drive lead generation through digital, offline, referral, and event-based marketing channels, ensuring high-quality enquiries and walk-ins- Collaborate with business teams to ensure marketing initiatives translate into measurable admissions and revenue growth- Build and execute parent and student engagement programs, including workshops, open houses, demo classes, and school tie-ups- Track marketing budgets across brands, track spend efficiency, and ensure ROAS/CPL targets are met- Oversee creative development with internal and external teams to ensure brand consistency and impactful messaging, while creating compelling content for marketing collateral, advertisements, and promotional materials- Oversee digital marketing initiatives SEM, email marketing, and social media campaigns with the help of cross-functional teams- Monitor and report on campaign performance, providing actionable insights for continuous improvement- Plan and execute integrated marketing campaigns across digital and traditional channels especially for B2B category- Ensure local marketing activities are supported and executed effectively in coordination with regional business teams- Maintain strong stakeholder relationships across sales, academics, and centre leadership to drive alignment and results (ref:updazz.com)